《消费者行为学 英文版 第7版》

PART Ⅰ Introduction2

1 Consumer Behavior and Marketing Strategy5

PART Ⅱ External Inflluences36

2 Cross-Cultural Variations in Consumer Behavior39

3 The Changing American Society：Values and Gender Roles79

4 The Changing American Society：Demographics and Social Stratification107

5 The Changing American Society：Subcultures139

6 The American Society：Families and Households181

7 Group Influences on Consumer Behavior213

8 Group Communications and the Diffusion ofInnovations237

Part Ⅱ Cases263

Cases 2-1 through 2-10263

PART Ⅲ Internal Influences286

9 Perception289

10 Learning，Memory，and Product Positioning329

11 Motivation，Personality，andEmotion365

12 Attitudes and Influencing Attitudes395

13 Self-ConceptandLifestyle429

Part Ⅲ Cases453

Cases 3-1 through 3-9453

PART Ⅳ Consumer Decision Process470

14 Situational Influences473

15 Consumer Decision Process and Problem Recognition497

16 Information Search521

17 Alternative Evaluation and Selection549

18 Outlet Selection and Purchase575

19 Postpurchase Processes，Customer Satisfaction，and Customer Commitment607

Part Ⅳ Cases639

Cases 4-1 through 4-8639

PART Ⅴ Organizations as Consumers652

20 Organizational Buyer Behavior655

Cases 5-1 through 5-3681

PartⅤ Cases681

PART Ⅵ Consumer Behavior and Marketing Regulation688

21 Marketing Regulation and Consumer Behavior691

Part Ⅵ Cases718

Cases 6-1 through 6-3718

Appendix A Consumer Research Methods725

Appendix B Consumer Behavior Audit732

NameIndex737

CaseIndex747

SubjectIndex749