《消费者行为与营销战略第4版英文版》

作者	（美）J.保罗·彼德（J.PaulPeter），（美）杰里· 编者
出版	沈阳：东北财经大学出版社；McGraw-Hill出版公司
参考页数	738
出版时间	1998（求助前请核对）目录预览
ISBN号	7810444581 — 求助条款
PDF编号	810037048（仅供预览，未存储实际文件）
求助格式	扫描PDF（若分多册发行，每次仅能受理1册）

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CONTENTS IN BRIEFSECTION1

SECTION2

SECTION3

SECTION4

SECTION5

A PERSPECTIVE ON CONSUMER BEHAVIORCHAPTER 1 Introduction to Consumer Behavior and Marketing Strategy5

CHAPTER 2 A Framework for Consumer Analysis23

AFFECT AND COGNITION AND MARKETING STRATEGYCHAPTER 3 Introduction to Affect and Cognition45

CHAPTER 4 Consumers’Product Knowledge and Involvement81

CHAPTER 5 Attention and Comprehension119

CHAPTER 6 Attitudes and Intentions155

CHAPTER 7 Consumer Decision Making191

BEHAVIOR AND MARKETING STRATEGYCHAPTER 8 Introduction to Behavior229

CHAPTER 9 Classical and Operant Conditioning257

CHAPTER 10 Vicarious Learning281

CHAPTER 11 Analyzing Consumer Behavior303

THE ENVIRONMENT AND MARKETING STRATEGYCHAPTER 12 Introduction to the Environment337

CHAPTER 13 Cultural and Cross-Cultural Influences367

CHAPTER 14 Subculture and Social Class411

CHAPTER 15 Reference Groups and Family445

CONSUMER ANALYSIS AND MARKETING STRATEGYCHAPTER 16 Market Segmentation and Product Positioning481

CHAPTER 17 Consumer Behavior and Product Strategy507

CHAPTER 18 Consumer Behavior and Promotion Strategy535

CHAPTER 19 Consumer Behavior and Pricing Strategy579

CHAPTER 20 Consumer Behavior and Channel Strategy607

CHAPTER 21 Social and Ethical Considerations641

NOTES661

GLOSSARY706

NAME INDEX722

SUBJECT INDEX729

1998《消费者行为与营销战略第4版英文版》由于是年代较久的资料都绝版了，几乎不可能购买到实物。如果大家为了学习确实需要，可向博主求助其电子版PDF文件（由（美）J.保罗·彼德（J.PaulPeter），（美）杰里· 1998 沈阳：东北财经大学出版社；McGraw-Hill出版公司出版的版本）。对合法合规的求助，我会当即受理并将下载地址发送给你。

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