《市场营销战略英文版·第5版》

作者	（美）戴维 W.克雷文（David W.Cravens）著编者
出版	北京：机械工业出版社
参考页数	670
出版时间	1998（求助前请核对）目录预览
ISBN号	7111064380 — 求助条款
PDF编号	86802368（仅供预览，未存储实际文件）
求助格式	扫描PDF（若分多册发行，每次仅能受理1册）

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PART Ⅰ3

BUSINESS AND MARKETING STRATEGIES3

CHAPTER 13

Marketing Strategy and Planning3

Contents in Brief3

CHAPTER 236

Business sTRATEGY and Competitive Advantage36

CASES FOR PART Ⅰ87

PART Ⅱ87

MARKETING SITUATION ANALYSIS87

CHAPTER 389

Analyzing Markets and Competition89

Segmenting Markets123

CHAPTER 4123

CHAPTER 5150

Continuous Learning about Markets150

CASES FOR PART Ⅱ187

PART Ⅲ187

DESIGNING MARKETING STRATEGY187

CHAPTER 6189

Market Targeting and Positioning Strategies189

CHAPTER 7216

Relationship Strategies216

CHAPTER 8241

Planning for New Products241

CASES FOR PART Ⅲ270

MARKETING PROGRAM DEVELOPMENT289

PART Ⅳ289

CHAPTER 9291

Product, Branding, and Customer-Service Strategies291

CHAPTER 10317

Distribution Strategy317

CHAPTER 11343

Pricing Strategy343

CHAPTER 12368

Promotion, Advertising, and Sales Promotion Strategies368

CHAPTER 13393

Sales Force and Direct Marketing Strategies393

IMPLEMENTING AND MANAGING MARKETING STRATEGY429

CASES FOR PART Ⅳ429

PART Ⅴ429

CHAPTER 14431

Designing Effective Marketing431

Organizations431

CHAPTER 15453

Marketing Strategy Implementation and Control453

CASES FOR PART Ⅴ476

PART Ⅵ503

COMPREHENSIVE CASES503

NAME INDEX659

SUBJECT INDEX662

1998《市场营销战略英文版·第5版》由于是年代较久的资料都绝版了，几乎不可能购买到实物。如果大家为了学习确实需要，可向博主求助其电子版PDF文件（由（美）戴维 W.克雷文（David W.Cravens）著 1998 北京：机械工业出版社出版的版本）。对合法合规的求助，我会当即受理并将下载地址发送给你。

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