《战略管理》

1 What is strategic management?1

Making strategic decisions1

Problems with corporate planning5

Mission statements6

Developing a strategic perspective9

Organizations or firms?11

Corporate versus business level strategy making13

Developing skills in strategic management13

Case study:Workgear Ltd15

2 Analyzing the environment27

The Five Forces model27

The overall attractiveness of the industry31

Looking into the future32

Industry life cycle34

Interrelationships between the five forces34

Buyer segments38

Competitor analysis40

Bringing it all together:integrating the environmental analysis43

Casework45

3 Competitive strategy47

Assessing the generic strategy concept56

Buyer needs60

Value chains62

Positioning the firm65

Casework71

4 The organizational implications of different strategies73

Achieving cost leadership73

Cost leadership,stability and strategic fit79

Achieving differentiation80

From differentiation to cost leadership82

From cost leadership to differentiation84

Pursuing cost leadership and differentiation simultaneously85

Two types of differentiation87

Casework88

5 Analyzing the organization89

Structure and systems90

Culture,style and values93

Skills and resources95

comparing the current position with the desired position97

Casework98

6 Managing strategic change99

Judging the extent of change required101

Visions and missions101

Force field analysis104

Getting movement106

Dealing with momentum108

Research into strategic change113

Casework114

7 Corporate strategy and global strategy115

Managing diverse corporations118

Sharing activities:the key to success121

How to diversify?122

When to diversify?125

How to structure the corporation?126

Global strategy130

Appendix:Workgear case analysis135

Recommended reading149

Index151