《国际商务英语选读 外贸实务、市场营销》求取 ⇩

Contents1

Lesson OneIntroduction to Foreign Trade1

外贸引论19

Lesson TwoQuality and Quantity of Goods19

质量与数量31

LessonThree Packing and Marking31

包装与标记45

Lesson FourTrade Terms of ExportS45

贸易术语60

Lesson Five Export Transportation60

Lesson SixBill of Lading75

出口运输75

提单90

Lesson SevenCommodity InsPection90

商检106

Lesson EightMarine Cargo Insurance106

海运保险122

Lesson NineInternational Transfer of Money122

国际货币运转138

Lesson TenLetter of Credit138

信用证155

Lesson ElevenContract155

合同168

Lesson Twelve settling of Trade Disputes168

Lesson ThirteenMeeting Customs Requirements183

贸易争端的处理183

通关要求198

Lesson FourteenI．C．and C．I198

整体概念与企业形象217

Lesson FifteenIntroduction to Marketing217

营销引论236

Lesson SixteenBuyer Behavior and Market Segmentation236

消费者习惯和市场细分263

Lesson Seventeen Products263

产品287

Lesson Eighteen pricing（1）287

价格（1）302

Lesson Nineteen Pricing（2）302

Lesson TwentyPlacing（1）321

价格（2）321

分销（1）341

Lesson Twenty－onePlacing（2）341

分销（2）358

Lesson Twenty－twoPromotion（1）358

促销（1）379

Lesson Twenty－three Promotion（2）379

促销（2）402

Lesson Twenty－fourWTO402

世界贸易组织419

Lesson Twenty－fiveDevelopment of Pudong419

开发浦东436

Reference Keys to Exercises436