《国际商务英语阅读》

Lesson One　The Sole Trader　独资商1

Lesson Two　Partnerships　合股商8

Lesson Three　Limited Companies　有限公司15

Lesson Four　A Public Company　公营公司22

Lesson Five　Public Enterprise　公共企业28

Lesson Six　Other Types of Business Organisation　其他类型的企业组织34

Lesson Seven　Market Research and Product Planning　市场研究与产品规划40

Lesson Eight　Promotion of the Product　产品促销48

Lesson Nine　Retailing　零售56

Lesson Ten　Wholesaling　批发67

Lesson Eleven　The Marketing Mix　营销组合75

Lesson Twelve An Economics Primer　经济学入门81

Lesson Thirteen　Types of Competition　竞争的种类92

Lesson Fourteen Organizing and Operating a Corporation　股份有限公司的组建和经营98

Lesson Fifteen　The Market Economy　市场经济106

Lesson Sixteen Services and Quality　服务性行业和质量114

Lesson Seventeen What is Marketing　营销的含义120

Lesson Eighteen　The World of Advertising　广告的世界133

Lesson Nineteen　What are the Obstacles-Real or Imagined?　什么是障碍——真正的还是想象的？142

答案153

参考译文166