《国际商务英语教程》

目录1

前言1

1．Forms of International Business1

2．Changes in the Patterns of International Trade15

3．Nontariff Barriers to Trade27

4．Methods of Exporting39

5．International Commercial Terms50

6．Export Shipping and Insurance63

7．Export Documentation75

Revision Exe rcises(LL.1-7)87

8．International Commercial Payments94

9．Some Understanding of Countertrade106

10．Some Methods for Selling Know-how116

11．Transferring Technology to Developing Countries127

12．U.S.High-technology Trade with China137

13．Illinois Products Company:What Involvement in Foreign Markets?148

14．East Asia's Export Push159

Revision Exercises(LL.8-14)170

15．International Trade in Services178

16．Trends in Foreign Direct Investment189

17．Types and Management Systems of199

Joint Ventures199

18．U.S.Direct Investment in China212

19．Reforming China's Business Environment222

20．How Unilever Is Making Its Investment Decisions?234

21．Assessing International Market Opportunity245

Revision Exercises(LL.1 5-21)254

22．Selection of Overseas Markets259

23．Export Pricing270

24．International Advertising281

25．What Is the Foreign Exchange Rate?290

26．Functions of the Foreign Exchange Market302

27．Theories of Exchange Rate Determination313

28．The Role of the Eurocurrency Market323

Revision Exercises(LL.22-28)336

Index of New Words Phrases346

Index of Proper Names358

Index of Economic Terms Expressions361