《国际商务英语高级教程》

CONTENTS1

Lesson One A Dragon Enters the Den of Capitalism1

Lesson Two Growing by Leaps—and Triangles22

Lesson Three Successful Uruguay Round Launches Revitalized World Trading System39

Lesson Four Keeping Motorola on a Roll61

Lesson Five Companies That Train Best88

Revision Exercise Ⅰ (LL.1—5)113

Lesson Six Foreign Direct Investment—Flow to126

Developing Countries126

Lesson Seven How Samsung Grows so Fast152

Lesson Eight Riding the Dragon176

Lesson Nine Will the 2 1st Century Belong to Japan?198

Lesson Ten Can You Afford the New Information221

Superhighway?221

Revision Exercise Ⅱ (LL.6—10)244

Lesson Eleven Transfer Pricing in the 1990s258

Lesson Twelve Europe Looks Ahead to Hard Choices282

Lesson Thirteen Economic and Monetary Union305

Lesson Fourteen Technology Transfer:Licensing's Crucial Role335

Lesson Fifteen Design for Manufacturability:A Survival Strategy for the American Manufacturing Industry363

Revision Exercise Ⅲ (LL.11—15)391

Appendix397

Business English Practice Test(1)401

Business English Practice Test(2)409

Key to Exercises418

Lesson One418

Lesson Two421

Lesson Three425

Lesson Four429

Lesson Five433

Revision Exercise Ⅰ437

Lesson Six442

Lesson Seven446

Lesson Eight451

Lesson Nine457

Lesson Ten463

Revision Exercise Ⅱ469

Lesson Eleven472

Lesson Twelve477

Lesson Thirteen483

Lesson Fourteen489

Lesson Fifteen494

Revision Exercise Ⅲ499

Business English Practice Test(1)504

Business English Practice Test(2)508