《实用国际商务英语》

Lesson One AMap of the World 世界地图1

Lesson Two International Trade 国际贸易10

Lesson Three China's Foreign Trade 中国对外贸易21

Lesson Four The European Economic Community 欧洲共同体31

Lesson Five GATT and Its Implications for China 关贸总协定与中国41

Lesson Six Export of Mechanical Electrical Products 机电产品出口贸易53

Lesson Seven Offer 报盘63

Lesson Eight Counter Offer 还盘72

Lesson Nine Telex 电传80

Lesson Ten Foreign Trade Negotiation 外贸谈判89

Lesson Eleven Quality of Export Product 出口产品质量101

Lesson Twelve Packing 包装111

Lesson Thirteen Transportation 运输123

Lesson Fourteen Insurance 保险135

Lesson Fifteen Commodity Inspection 商品检验147

Lesson Sixteen Registration of Trade Marks 商标注册161

Lesson Seventeen Terms of Payment 支付条款171

Lesson Eighteen Letter of Credit 信用证181

Lesson Nineteen Export Documentation 出口单证193

Lesson Twenty Business Contract 贸易合同206

Lesson Twenty One Arbitration 仲裁217

Lesson Twenty Two Technical Cooperation 技术合作228

Lesson Twenty Three International Finance 国际金融238

Lesson Twenty Four Foreign Exchange Rates 外汇汇率249

Lesson Twenty Five Export Credit 出口信贷259

Lesson Twenty Six Market Research 市场调研269

Lesson Twenty Seven The Promotion Mix 促销组合280

Lesson Twenty Eight Setting the Promotion Mix 促销组合的确定290

Lesson Twenty Nine Pricing Strategies 定价策略300

Lesson Twenty Excellent Customer Service 优质服务311

Lesson Twenty One What Do You Know About A Corporation 关于合资公司323

Lesson Twenty Tow Antidumping in the United States 美国的反倾销334