《小企业管理英文版》

作者	（英）科林·巴罗（Colin Barrow）著编者
出版	北京：中国人民大学出版社；普兰蒂斯霍尔出版公司
参考页数	197
出版时间	1997（求助前请核对）目录预览
ISBN号	7300024645 — 求助条款
PDF编号	86716398（仅供预览，未存储实际文件）
求助格式	扫描PDF（若分多册发行，每次仅能受理1册）

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Contents1

1 Small business today1

Definitions of small business， using size3

Organizational definitions of small business6

Entrepreneurs14

Intrapreneurs15

Corporate ventures16

2 The small business person．why they18

matter and why they often fail18

The characteristics of a small business person18

e top entrepreneurs23

Self-evaluation for prospective small business owners28

Why small firms matter29

Why do people want to start a small business?35

How do small businesses measure success？39

Challenges and problems40

Why do small firms fail？42

3 Forming the business52

Sole trader52

Partnerships55

Limited companies60

Cooperatives64

4 Sources of finance66

Why borrowing is attractive66

What balance of debt to equity is right68

What financiers look out for70

Sources of funds73

Debt capital73

Shareholders’funds80

Other ways to fund a small business87

5 Start-up strategies89

The business idea and how a small business can exploit it89

The ways in90

Management buy－outs102

Running the family business104

6 Franchising109

Forms of franchising109

The business sectors covered by franchising113

Advantages and disadvantages of taking up a franchise115

A mutual dependence119

7 Market research122

Market research topics123

Developing a prodUCt market strategy125

Some further product issues126

DIY market research127

First steps128

8 Financial management132

Winning the cash flow war132

Understanding the nature of profit136

Breaking even140

9 Managing the small business146

Missions－management starting－point146

Finding the people to manage151

improving selection155

small business management styles156

How much management does a small business need？161

Delegation－the key to the owner－manager’s163

survival163

10 The business plan167

The benefits171

Writing and editing176

Focused recipient177

Oral presentation179

11 Exit routes181

Reasons why private company owners sell up183

Where are the exits？184

Who can helP？186

Preparing for the sale188

A guide to further reading190

Index191

1997《小企业管理英文版》由于是年代较久的资料都绝版了，几乎不可能购买到实物。如果大家为了学习确实需要，可向博主求助其电子版PDF文件（由（英）科林·巴罗（Colin Barrow）著 1997 北京：中国人民大学出版社；普兰蒂斯霍尔出版公司出版的版本）。对合法合规的求助，我会当即受理并将下载地址发送给你。

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