《现代营销交际英语》求取 ⇩

Contents3

目录3

Chapter One　Business Talks and Interviews3

第一章　商务会话及访谈——情景对话3

1．Greetings and Introductions　问候与介绍3

2．On the Arrival and Departure　迎来送往8

3．Secretary and Telephone-calls　秘书与电话13

4．Marketing and Management　营销与管理18

5．Retail Business Talks　店员业务对话30

6．International Trade Talks（with interpreter）　国际贸易洽淡（带译员）40

Chapter Two　Focus of Concern：Background Knowledge63

of Marketing63

第二章 关心焦点：市场营销背景知识63

1．The China Market Environment Reform　中国市场环境与改革63

2．Approaches to International Market 打入国际市场的途径69

3．Market Research　市场调研73

4．Marketing Mix　市场营销组合78

5．Consumerism　用户至上主义84

6．Channels of Distribution　分销渠道88

7．Terms of Payment in International Trade　国际贸易支付方式92

Chapter Three Reading Comprehension of Selections from105

Authentic Marketing Information105

第三章　市场信息资料阅读和理解105

1．A Marketing Research Report　市场调研报告105

2．Sales Planning　销售计划110

3．Minutes of Marketing Meeting　营销会议记录115

4．Article from Newspaper：Gatt Re-entry Boosts Reform120

报刊文摘：重新入关促进改革120

5．Laws and Regulations　法律规范实例128

Chapter Four　Business Contracts Writing137

第四章　商业合同写作137

1．A Brief Introduction to Business Contracts　商业合同简介137

2．How to Draft Business Contracts　如何起草商业合同140

3．Samples of Business Contracts　商业合同举例142

Chapter Five　Marketing Advertisement Its Application157

第五章　营销广告及其应用157

1．Advertising and Promotion　广告与促销157

2．Advertising Elements，Layout and Format　商业广告的构成、布局与格式158

3．Advertising Classifications and Samples　营销广告的类别及体例161

4．Advertising Language Style Writing　广告文体特点及写作168

1．Layout of Business Letters　商业信函的格式177

第六章　商业信函写作177

Chapter Six　Business Letters Writing177

2．Sales Letters and Circular Letters　销售信函及商务通知书185

3．Letter of Complaint，Credit Inquiry and Reply　投诉、信用查询及复函195

Chapter Seven　International Telecommunications205

第七章　国际电讯205

1．Cables and Telegrams　电报205

2．International Telex（IT）　国际电传217

1．Telephone Message　电话留言235

Chapter Eight　Miscellany235

第八章　其他文件范例235

2．Memorandum（memo）　备忘录238

3．A Short Formal Report　简短正式报告240

4．Commercial Invoice　商业发票242

5．Samples and Catalogues　样品及目录244

6．Receipts　收据246

7．Letter of Credit　信用证248

Appendixes　附录253

Appendix Ⅰ Marketing Glossary253

附录一：市场营销术语汇编253

Appendix Ⅱ Common International Economic Organizations266

附录二：常见国际经济贸易组织266

Appendix Ⅲ Commonly-used Commercial Abbreviations272

附录三：常用商业缩略语272

Bibliography　主要参考书目282