《Table 1：Gender Differences and Identities in Chinese Advertising Language》

  提示：宽带有限、当前游客访问压缩模式

本系列图表出处文件名：随高清版一同展现

《Gender Differences and Identities in Chinese Advertising Language》

1. 获取 高清版本忘记账户？点击这里登录

1. 下载图表忘记账户？点击这里登录

Spolsky（2000，p.36）believes that“language reflects，records，and transmits social differences，so we should not be surprised to find reflexes of gender differences in language，for most societies differentiate between men and women in various marked ways”.From the above comparison，cosmetic ads describe women as beautiful，natural，pure，and so on.In contrast，men described in cosmetic ads are successful，outstanding，powerful，etc.The fact that there are such a great many differences in selection of vocabulary to attract consumers of different genders is not arbitrary；bur rather closely related to the features of different genders labeled by the society.These ads show great evidence for the significance of vocabulary which is an embodiment of gender differences and identities constructed by different choices of words.