《Table 6 The comparison of Chinese world cities’website marketing contents in English and Chinese ed

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《Comprehensiveness and Locality: Website Marketing of World City Governments in the Era of Globalisation》

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Note:*represent that the paired T–test value is significant at 5%

Present studies on city marketing through official websites mainly focus on the contents of marketing.For instance，based on the images from the official websites’homepages of 67 American cities with populations of over 250 000 people，Grodach classifies the marketing contents of North American cities into six themes:cosmopolitan city，collage city，non-city，outdoor urbanism，city work，and information（Grodach，2009）.Moreover，through a similar method of analysing the official websites of 12 British cities，Paganoni summarises the marketing content of British cities，in which they intend to build up a social inclusive atmosphere by presenting figures of daily activities and happy lives of immigrants，women，and the disabled，which is another theme that can be added to Grodach’s classifications（Paganoni，2012）.In this sense，traditional theory classifies city marketing contents on official websites into seven key themes（Table 1）.