《Table 2 The list of Alpha world cities in 2016》

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《Comprehensiveness and Locality: Website Marketing of World City Governments in the Era of Globalisation》

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Since 2000，an urban globalisation authority named GaWC，whose full name is Globalization and World Cities，has published a scientific report named‘The World According to GaWC’every four years.In this report，GaWC measures the global index of abundant cities and classifies the measured cities into five primary ranks:Alpha，Beta，Gamma，High Sufficiency，and Sufficiency.Alpha cities are further classified into four secondary ranks:Alpha++，Alpha+，Alpha，and Alpha–.In the latest report published in 2016，there are 49 cities identified as Alpha cities，with the following geographical breakdown:Europe–17，Asia–17，North America–8，South America–4，Oceania–2，and Africa–1（http://www.lboro.ac.uk/gawc/world2016t.html）.Because it is important to analyse the most global cities to study city marketing strategies for urban globalisation promotion，we chose Alpha cities，which represent the highest level of globalisation，as our study cases（Table 2）.