《Table 3 The interpretation indicators of homepage elements at urban official websites》

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《Comprehensiveness and Locality: Website Marketing of World City Governments in the Era of Globalisation》

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Second，guided by present international studies on website marketing contents，we found 43 diverse elements mentioned in five key studies（Urban，2002；Grodach，2009；Terlouw and Denkers，2011；Zhu et al.，2011；Paganoni，2012）.After a comprehensive consideration of the homogeneity of the website marketing elements in these five key studies，especially being inspired by the six selected elements in Grodach’s research on figures of official website homepages in American cities，we classified the listed 43 elements into six types:Built Environment and Architecture，History and Cultural Activities，Natural Environments and the Outdoors，Governmental and Urban Images，Civil Living and Society，and Information Services.These six types contain various aspects of city marketing:e.g.landscape，economy，society，nature，culture，and administration（Grodach，2009）.Thus，we constructed a system of element types，consisting of six primary types and 43 secondary ones（Table 3）.