《新编国际商务英语 修订版》求取 ⇩

Unit One1

Text1

A Briefing of International Business 国际商务简介1

Dialogue12

Talking about Importing 漫谈进口业务12

Talking about Exporting 漫谈出口业务16

Case Study20

Coca-Cola s European Strategy 可口可乐公司的欧洲战略20

Supplementary Reading22

Sweden-A Free Trade Nation 瑞典--一个自由贸易的国家22

Unit Two29

Text29

Financing International Trade 外贸融资29

Dialogue50

Banking in the West 西方的银行业务50

Please Turn to Our Bank 请到本行来54

Case Study59

Funding from U.S.Eximbank in Support of Export 美国进出口银行支持出口59

Supplementary Reading62

Export Financing in Switzerland 瑞士的出口融资62

Unit Three69

Text69

The Asian Crisis--Causes and Cures 亚洲金融危机原因与对策69

Dialogue86

Mexico s Financial Woes 墨西哥金融危机86

Focus on Banking 银行业务访谈92

Case Study97

1988 Russia s Financial Crisis 1998年俄罗斯金融危机97

Supplementary Reading99

The Future of Global Banks 全球银行的未来99

Unit Four108

Text108

Foreign Direct Investment 外国直接投资108

Dialogue122

Talking about Capital 漫话资本122

A Chat with Citi s Vice Chairman 花旗银行访谈录127

Case Study134

Mickey Mouse Goes to France 迪斯尼米老鼠进军法兰西134

Supplementary Reading:136

The Multinational Enterprises 多国公司136

Unit Five145

Text145

Securities Markets in China 中国的证券市场145

Dialogue162

The International Monetary Situation 国际货币体系162

Merrill Lynch s Global Reach 美林公司全球业务谈167

Case Study172

A Legendary Investor Now Prefers Preferreds 投资高手钟情优先股172

Supplementary Reading175

What Impact Will EMU Have on European Securities Markets? 欧元对证券市场的影响175

Unit Six192

Text192

Overview of Futures Trading 期货交易概况192

Dialogue209

American Financial System 美国的金融系统209

Case Study212

Lesson Kills Baring Brothers? 里森断送了巴林兄弟银行？212

Supplementary Reading214

CBOT Exchange Floor Operations 芝加哥期货交易所的场内运作214

Unit Seven226

Text226

Marine Insurance 海运保险226

Dialogue236

Talking about Insurance 保险漫谈236

Case Study240

Cancer Insurance-A Profitable Venture 有利可图的癌症保险240

Supplementary Reading242

Lloyd s Today 今日劳埃德242

Unit Eight256

Text256

International Competitive Bidding 国际竞争性招标256

Dialogue272

Negotiating a Contract 合同谈判272

Case Study277

Bid Opening--Premature Disclosure 提前披露标价案277

Supplementary Reading279

A Sample Contract 合同样本279

Unit Nine299

Text299

Manager and Secretary 经理与秘书299

Dialogue308

An Interview for a Job 求职面试308

Looking for a Secretary 聘用秘书312

Case Study316

A Cross-Cultural Training Program 跨文化培训计划316

Supplementary Reading317

How to Shine at a Job Interview 求职面试要诀317

How to Write a Winning Resume 简历写作指南322

Unit Ten326

Text326

How the World Bank Manages Its People 世界银行的人事管理326

Dialogue346

The Effective Executive 能干的经理346

Case Study349

Flying High on Worldwide Horizontal Links 瑞士航空公司改进管理机制349

Supplementary Reading352

After Promotion 职位升迁之后352

AppendixⅠ361

Key to the Translation Practice 翻译练习参考答案361

AppendixⅡ379

Vocabulary 词汇表379