《Table 4 The details of six emphasised themes of city marketing》

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《Comprehensiveness and Locality: Website Marketing of World City Governments in the Era of Globalisation》

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Notes:**and*represent that the ANOVA test value is significant at 5%and 10%，respectively.（1）Reg.Regional historic buildings；（2）Sky.Downtown skylines；（3）Inf.Infrastructure and industry；（4）Cit.Cityscape；（5）N-Spe.Nonspecific historic buildings； （6）

Based on the cluster analysis results，we classified the six primary elements and 43 secondary elements into six emphasised themes of city marketing.To elaborate each theme’s marketing contents，we specifically analysed the means and ANOVA values of each element.On the one hand，as the analysed unit aij is quantified as a binary variable，once the mean of element j in theme k is larger than the mean of total 49 cities，we presume that contents of element j are focused by theme k.On the other hand，as the ANOVA value denotes whether variance between groups is significantly larger than variance within groups—once the ANOVA value of element j is significant at the 5%or 10%level—it means that element j can be perceived as a substantial interpreting indicator.In this sense，we describe the six classified themes as follows:1) History and Culture，2) Government and Information，3) Construction and Environment，4) Government and Living，5) Construction and Living，and 6) General Compound（Table 4）.