《商务英语写作》求取 ⇩

Unit 1Business Writing/Written Business Communication1

Text A:Art of Writing3

Text B:Business Writing ＆ Business Writing in English6

Text C:Business Writing Process10

Unit 2Employment-Related Writings19

Text A:Résumé Writing20

Text B:Résumés Cover Letter Writing25

Text C:Other Letters Concerning Employment27

Unit 3Memo and Letter Writing41

Text A:Basics of Memos and Business Letters42

Text B:8 C's for Message Formation51

Text C:Writing Short Documents70

Unit 4Meeting Documentation102

Text A:Meeting Planning and Preparation103

Text B:Conducting a Meeting and Taking Minutes105

Text C:Following-up and Minutes Processing109

Unit 5Oral Communication in the Workplace115

Text A:Interpersonal Communication116

Text B:Group Communication127

Text C:Oral Presentation138

Unit 6Business Documentation151

Text A:Anatomy of Business Documentation152

Text B:Strategic Plan Documentation163

Text C:Writing Procedures171

Unit 7Business Plan Writing184

Text A:Business Planning185

Text B:Elements of a Business Plan187

Text C:Deploy and Control a Business Plan198

Unit 8Business Proposal Writing204

Text A:Basics of Business Proposal Writing205

Text B:Generic Structure in Proposals211

Text C:Managing the RFP Process224

Unit 9Business Report Writing230

Text A:Form and Function of Business Reports231

Text B:Defining and Researching Business Reports241

Text C:Common Business Reports250

Unit 10Contract Writing261

Text A:What Is a Contract?262

Text B:Anatomy of a Contract269

Text C:Contracting Management278

References292