《营销管理案例英文版第7版》

作者	（美）肯尼斯·L.伯恩哈德特（KennethL.Bernha 编者
出版	沈阳：东北财经大学出版社；McGraw-Hill出版公司
参考页数	665
出版时间	1998（求助前请核对）目录预览
ISBN号	7810444697 — 求助条款
PDF编号	89232028（仅供预览，未存储实际文件）
求助格式	扫描PDF（若分多册发行，每次仅能受理1册）

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ContentsPART 1　An Orientation to the Case MethodChapter 1　Note to the Studenton the Case Method2

Chapter 2　Introduction to Marketing Decision Making5

Chapter 3　FinancialAnalysisforMarketingDecisionMaking17

Chapter4　ACasewithaStudentAnalysis25

PART 2　Introduction to Marketing Decision MakingCase 1：General Motors：Cadillac46

Case 2：KitchenAid Small Appliances：Central Europe72

Case 3：CompaqComputerCorporation91

Case 4：Exercise on Financial Analysis for Marketing Decision Making115

PART 3　Marketing Information and ForecastingCase 5：The Atlanta Journal and Constitution（A）119

Case 6：Greenwood Federal Savings and Loan134

Case 7：AGT，Inc.165

Case 8：Modern Plastics（A）173

PART 4 Product and Brand Management DecisionsCase 9：Machine Vision International184

Case 10：Voice Mail Around the World203

Case 11：Schweppes Raspberry Ginger Ale222

Case 12：Electrohome（A）：Projection Systems Division234

PART 5 Distribution DecisionsCase 13：Chaebol Electronics Company,U．S．249

Case 14：Ito-Yokado Company261

Case 15：Levi Strauss Japan K．K．288

Case 16：American Airlines：SABRE Reservation System in Europe318

PART 6 Promotion DecisionsCase 17：South-West Pharmaceutical Company349

Case 18：Suburban CableVision359

Case 19：Rich’s Department Store370

Case 20：Exercise in Print Advertising Assessment394

Case 21：The Customer-Focus Challenges of Integrated Marketing Communications at CCH395

Case 22：Allied Food Distributors412

Case 23：Outdoor Sporting Products，Inc.417

PART 7 Pricing DecisionsCase 24：Royale Suites428

Case 25：TechtronicsLimited438

Case 26：Big Sky of Montana，Inc.442

Case 27：Procter Gamble Inc.：Downy Enviro-Pak453

PART 8 Public Policy and Ethical Aspects of MarketingCase 28：Nestlé and the Infant Food Controversy（A）463

Case 29：InterMark：Designing UNICEF’s Oral Rehydration Program in Zambia490

Case 30：Country Lass Fashions509

PART 9 Marketing Programs and StrategyCase 31：Virgin Atlantic Airways514

Case 32：Dutch Food Industries Company543

Case 33：Quaker State556

Case 34：L．A．Gear587

Case 35：Longevity Healthcare Systems，Inc.629

Case 36：Cima Mountaineering，Inc.646

1998《营销管理案例英文版第7版》由于是年代较久的资料都绝版了，几乎不可能购买到实物。如果大家为了学习确实需要，可向博主求助其电子版PDF文件（由（美）肯尼斯·L.伯恩哈德特（KennethL.Bernha 1998 沈阳：东北财经大学出版社；McGraw-Hill出版公司出版的版本）。对合法合规的求助，我会当即受理并将下载地址发送给你。

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