《国际管理 教程与案例 英文版·第3版》

前言页1

CONTENES3

PARTⅠ3

TEXT3

1 The Internationalization Process3

2 The Global Business Environment15

3 The World of International Trade33

4 Managing Trade Operations59

5 Global Sourcing Strategy：R D，Manufacturing，and Marketing Interfaces86

6 Licensing107

7 The Deign and Management of International Joint Ventures114

8 Intermational strategy Formulation133

9 The Impact of Globalization on the Organization of Activities150

10 The Evolving Multinational168

11 The Global Manager181

12 Political Risk：Managing Government Intervention199

PARTⅡ215

CASES ON INTERNATIONALIZATION215

1 Dialogue：Russia215

2 Kenny Rogers Roasters in China （A）221

3 Sterling Marking Products，Inc．234

4 India Gold Fish Leather，Ltd．250

5 Neilson International in Mexico254

6 Cambridge Products ，Inc．（A）267

7 Russki Adventures276

8 Cameron Auto Parts（A）-Revised294

9 Hush Puppies Chile304

10 Technophar in Viet Nam320

11 Nora-Sakari：A ProPosed Joint Venture in Malaysia337

12 ACCOR（A）353

13 Where Have You Been？An Exercise to Assess Your Exposure to the Rest of the World＇s Peoples374

14 Studds Nolan Joint Venture381

PARTⅢ399

CASES ON MULTINATIONAL MANAGEMENT399

15 Matsushita Industrial de Baja California399

16 P．T．Sekbang Life Insurance（Indonesia）418

17 Toppan Moore438

18 Colgate-Palmolive：Managing International Careers453

19 Global Enterprises，Inc．470

20 Nestle Breakfast Cereal （A and B）482

21 Warner=Lambert Company492

22 Rhone-Poulenc （A）and （Condnsed）512

23 Phil Johnson529

24 Larson in Nigeria-1994536

25 Yutaka Nakamura：A Foreigner in His Native Land543

26 Scotch-Brite（3M）550

27 Enron Development Corporation561

28 International Sourcing in Athletic Footwear：Nike and Reebok578

Index595