《跨国管理 教程、案例与阅读材料 英文版·第2版》

Cross-Border Management: Motivations and Mentalities1

CHAPTER 11

Cases17

1-1 Ingvar Kamprad and IKEA,17

1-2 AT T Consomer Products,35

1-3 The Body Shop Intrtnational,58

1-4 Philips and Matsushita: A Portrait of Two Evolving Companies,73

Readings92

1-1The Tortuons Evolution of the Multinational Corporation, Howard Perlmutter,92

1-2 Managing in a Borderless World, Kenichi Ohmae,101

Responding to Conficting Demands: The Environmental ChalIenge112

CHAPTER 2112

Cases128

2-1 The Global Computer Industy,128

2-2 Nissan Motor Co., Ltd: Marketing Strategy for the Euzopean Market,151

2-3 Interantional Sourcing in Athletic Footwear: Nike and Reebok,170

Readings183

2-1The Globalization of Markets, Theodore Levitt,183

2-2 Motivation, Leadership, and Organization: Do American Theorics Apply Abroad? Geen Hofsteds,193

2-3 The Competitive Advantage of Nations, Michael E. Porter,211

Building Strategic Capabilities: The Competitive Challenge235

CHAPTER 3235

3-1 Collision Coprse in Commcrcial Aircraft: Boeing-Airbus-McDonnell Douglas- 1991(A),255

Cases255

3-2 Caterpillar Tractor Co.,273

3-3 Komatsu Limited,295

3-4 Saatchi and Saatchi PLC,312

Readings334

3-1How Global Companies Win Out, Thomas Hout, Michael E. Porter, and Eileen Rudden,334

3-2 Do You Rcally Have a Global Strategy? Gary Hamel and C.K. Prahalad,345

3-3 Global Stratcgy...In a World of Nations? George S. Yip,353

Managing across Boundaries: The Collaborative Challenge368

CHAPTER 4368

Cases383

4-1 Xerox and Fuji Xcrox,383

4-2 Swissair s Alliances,408

4-3 Electrolux: The Acquisition and Integration of Zanussi,427

Readings447

4-1The Global Logic of Strategic Alliances, Kenichi Ohmae447

4-2 Collaborate with Your Compelitors-and Win, Gary Hamel, Yves L. Doz and C. K. Prahalad,459

Developing Coordination and Coutrol: The Organtzational Challenge468

CHAPTER 5468

Cases486

5-1 Coming Glass Words Intemational (A),486

5-2 Rh?ue -Poulenc(A),503

5-3 Kentucky Fried Chicken (Japan) Ltd,521

5-4 ProcterGamble Europe: Vizir Launch,537

Readings552

5-1 Headquartcrs Influence and Steatrgic Control in MNCS, Yvcs L. Doz and C.K. Prahalad,552

5-2 Tap Your Subsidiaries for Global Reach, Christopher A. Rartlett and Sumantra Ghoshat,566

Managing Activities and Tasks:The Operational Challenge576

CHAPTER 6576

Cases593

6-1 Barco Projection Systeins: Worldwide Niche Markcting,593

6-2 Applichem (A)610

6-3 Colgate Palmolive:Maraging International Careers,622

Readings638

6-1Customizing Global Markcting, John A. Quelch and Edward J.Hoff,638

6-2 Managing Human Resources in the International Firm, Paul A.L. Evans,649

CHAPTER 7667

Bullding Transnational Capabilities:The Managcmcnt Challenge667

7-1 Ideal Standard France: Pat Paterson,681

Cases681

7-2 Becton Dickinson: Worldwide Blood Collection Team,695

7-3 ISS-International Service Systern A/S,712

7-4 (A) Komatsu Ltd and Project G (A).738

7-4 (B) Komatsu Ltd and Project G (B).750

7-4 (C) Komatsu Ltd and Project G (C).757

Readings768

7-1Local Mcmoirs of a Global Manager, Gurcharan Das,768

7-2 Speed, Simplicity and Self-Confidence: An Interview with Jack Welch, Noel Tichy and Ram Charan,776

Preparing for the Future: Evolution of the Transnational787

CHAPTER 8787

Cases807

8-1 Asea Brown Boveri,807

8-2(A) ABB Demschland (A) (Excerpts),818

8-2(B) ABB Dcutschland (B),820

8-3 ABB s Relays Business: Building and Managing a Global Matrix,828

Readings848

8-1The Logic of Global Business: An Interview with ABB s Percy Barnevik, William Taylor,848

Index865