《基础经济管理专业英语》

The Objectives of Firms in Economics1

PART ONE MICROECONOMICS1

The Role of the Entrepreneur in Economic Development11

The Use of Opportunity Cost in Economics22

How Firms Make Pricing Decisions33

PART TWO MACROECONOMICS42

An Introduction to the Theory of Economic Growth42

Role of Fiscal Policy in Promoting Economic Growth53

Role of Monetary and Financial Policy in Promoting Economics Growth62

The Business Cycle and Its Universal Relevance71

PART THREE MANAGEMENT INFORMATION SYSTEM81

The Impact of Information Systems Technology81

The Components of an Information System90

Application Software100

Management Information Systems Analysis and Design111

History of the International Monetary System121

PART FOUR FINANCE121

International Banking132

Import and Export Financing143

The Foreign Exchange Market154

PART FIVE MARKETING165

Elements of Marketing165

Market Segmentation and Target Markets176

Public Relations:A Marketing Tool in Management Strategy185

The Rise of China's Joint Ventures in an Interdependent Global Economy195

PART SIX INTERNATIONAL ECONOMICS206

Overview of International Economics206

International Trade and Growth218

Trade Policy in Developing Countries229

Exports and Economic Growth in Developing Economies240

APPENDIX252