《经济管理专业英语》求取 ⇩

PREFACE1

PART ONE MICROECONOMICS9

The Concept of Utility9

How Markets Function11

PART TWO MACROECONOMICS13

Outlays and Components of Demand13

Macroeconomic Policy15

PART THREE STATISTICSAL ANALYSIS FOR DECISION MAKING18

Why Sample18

Basic Concepts of Hypothesis Testing21

Hotel Computer Applications26

PART FOUR MANAGEMENT INFORMATION SYSTEM26

Word Processing30

PART FIVE OPERATIONS MANAGEMENT34

Order proessing34

Bring Desing into the Business37

PART SIX MARKETING40

Pulling and Pushing Marketing Strategies in a Market-Oriented System40

The Many Faces of Personal Selling44

PART SEVEN MANAGERIAL FINANCE47

Motives for Uisng Debt47

Trade Crdeit50

What is OBM54

PART EIGHT ORGANIZATIONAL BEHAVIOR54

Areas of Application56

PART NINE FINANCIAL ACCOUNTING60

Elements of the Accounting Model60

Accounting Repouts63

PART TEN MONEY AND BANKING68

Sources and Uses of Bank Funds68

Instruments of the Capital Market72

PART ELEVEN STRATEGIC MANAEMENT76

Company Goals:Survival,Growth,Profitability76

Strategic Considerations for Multinational Firms78

Free Markets and Growth82

PART TWELVE INTERANTIONAL ECONOMICS82

New-World Realities and Competitiveness85

PART THIRTEEN INTERNATIONAL MARKETING90

Advertising Abroad —Creative Challenges90

Evaluating Alternatives for International Operations94

PART FOURTEEN INTERNATIONAL BUSINESS99

The International Rules of Commercial Poicy99

Foreign Direct Investment101

APPENDIX BUSINESSWRITINGS104

Business Letter to a Manager for a Specific Issue105

Business Letter to Custoners106

Memorandum107