《管理专业英语教程》求取 ⇩
作者 | 张传德编著 编者 |
---|---|
出版 | 西安:西安交通大学出版社 |
参考页数 | 327 ✅ 真实服务 非骗流量 ❤️ |
出版时间 | 1997(求助前请核对) 目录预览 |
ISBN号 | 7560509436 — 违规投诉 / 求助条款 |
PDF编号 | 810742568(学习资料 勿作它用) |
求助格式 | 扫描PDF(若分多册发行,每次仅能受理1册) |
Unit 11
Text: Should Water Be Worth More than Diamonds?1
Exercises to the Text5
Intensive Reading: Demand and Supply7
Extensive Reading: Adam Smith and the Birth of Economic Science12
Unit 214
Text: Behavioral Considerations in Market Analysis14
Exercises to the Text18
Intensive Reading: Planning a Marketing Research Project19
Extensive Reading: Producing for the Consumer22
Unit 324
Text: Motivational Research24
Exercises to the Text27
Intensive Reading: Gillette Goes High Tech29
Extensive Reading: Win over the Customer32
Unit 434
Text: The Statistical Testing of Economic Theories: an Example34
Exercises to the Text37
Intensive Reading: Analysis of the Data38
Extensive Reading: Extending the Analysis41
Unit 544
Text: Benefit-Cost Analysis44
Exercises to the Text47
Intensive Reading: Limitations and Problems49
Extensive Reading: Technological versus Economic Efficiency: an Example52
Unit 654
Text: Importance of Product Innovation54
Exercises to the Text57
Intensive Reading: Development of New Products59
Extensive Reading: What Is a "New" Product?61
Unit 763
Text: Management of Physical Distribution63
Exercises to the Text66
Intensive Reading: Selection of Channels of Distribution for a New Product68
Extensive Reading: Optimization and Cost Trade-Offs70
Unit 873
Text: Applying Management Science73
Exercises to the Text77
Intensive Reading: Iimitations of Management Science Models79
Extensive Reading: IBM's Approach to Planning81
Unit 984
Text: Psychological Influence on Buyer Behavior84
Exercises to the Text87
Intensive Reading: Decision Making Process in Buying90
Extensive Reading: Classification of Consumer Goods94
Unit 1096
Text: Risks and Its Management96
Exercises to the Text100
Intensive Reading: Risk Measurement103
Extensive Reading: Control of Risk106
Unit 11109
Text: Advertising109
Exercises to the Text113
Intensive Reading: Developing the Media Plan115
Extensive Reading: The Advertising Media118
Unit 12120
Text: Motivating Workers in Workplace 2000120
Exercises to the Text123
Intensive Reading: Japanese Approach to Business125
Extensive Reading: Ouchi——Theory Z128
Unit 13131
Text: The World Bank131
Exercises to the Text133
Intensive Reading: Computerized Banking135
Extensive Reading: The British Bank138
Unit 14141
Text: Basic Types of Securities141
Exercises to the Text145
Intensive Reading: The Securities Markets in U.S.147
Extensive Reading: Listed Stock Prices151
Unit 15154
Text: Structures for Operating in Foreign Markets154
Exercises to the Text158
Intensive Reading: Taking Advantage of Competitive Advantages160
Extensive Reading: Cultural Considerations in Marketing163
Unit 16167
Text: Multinationals167
Exercises to the Text170
Intensive Reading: India versus Coca Cola and IBM172
Extensive Reading: Pricing in International Markets175
Unit 17178
Text: How to Utilize a Technology Advantage178
Exercises to the Text182
Intensive Reading: Technology and Man185
Extensive Reading: IBM in Mexico187
Unit 18191
Text: Management Uses of Computers191
Exercises to the Text195
Intensive Reading: Business Data Processing198
Extensive Reading: Elecotronic Mail201
Unit 19203
Text: What Is Marketing?203
Exercises to the Text208
Intensive Reading: The Difference between Marketing and Selling210
Extensive Reading: Who Are Our Customers?214
Unit 20219
Text: The General Agreement on Tarrifs and Trade219
Exercises to the Text224
Intensive Reading: How Well Is GATT Doing?226
Extensive Reading: GATT's Uruguay Round——Old MacDonald in the Way229
Selected Reading from Management Classics232
Achieving World-Class Performance in Quality, Service, and Innovation232
The New Rules for Competition245
Guidelines for CEOs, Managers and Entrepreneurs254
The Winner's Choice261
Clock Building, Not Time Telling274
Vocabulary284
1997《管理专业英语教程》由于是年代较久的资料都绝版了,几乎不可能购买到实物。如果大家为了学习确实需要,可向博主求助其电子版PDF文件(由张传德编著 1997 西安:西安交通大学出版社 出版的版本) 。对合法合规的求助,我会当即受理并将下载地址发送给你。
高度相关资料
- 管理学专业英语教程 第1册
- 1999 北京:中国人民大学出版社
- 人工智能专业英语教程
- 2020
- 机器人工程专业英语教程
- 2020
- 经济学专业英语教程
- 1998
- 新编翻译教程 英语专业
- 中国人民解放军外国语学院
- 哈佛管理表格全集 下
- 1998 北京:企业管理出版社
- 农科专业英语阅读教程
- 1995 北京:中国农业出版社
- 到美国上大学 成功技能
- 1999 北京:机械工业出版社
- 管理专业英语文选
- 1986 杭州:浙江科学技术出版社
- 企业管理专业英语 第1册
- 1986 上海:上海人民出版社
- 经济学专业英语教程
- 1998 哈尔滨:哈尔滨工业大学出版社
- 工商管理英语教程
- 1991 北京:中国人民大学出版社
- 实用管理专业英语教程
- 1999 北京:中国纺织出版社
- 化学专业英语教程
- 1999 呼和浩特:内蒙古大学出版社
- 计算机专业英语教程
- 1999 北京:高等教育出版社
提示:百度云已更名为百度网盘(百度盘),天翼云盘、微盘下载地址……暂未提供。➥ PDF文字可复制化或转WORD