《中级商务英语》求取 ⇩

1 Business Etiquette1

CHAPTER PREVIEW2

PART Ⅰ：PREPARATION2

A.Brainstorming2

B.Workingwith Concepts：The State of American Manners3

C.Jargon，Buzzwords，and Slang：Business Etiquette3

D.Putting It All Together4

E.Debriefing Meeting4

F.Setting Objectives4

PARTⅡ：INTEGRATION5

A.The Art of Successful Communication5

B.Analyzing What You've Read6

C.Tone，Form，and Body Language7

D.Debriefing Meeting8

E.Putting It All Together10

F.“Don't Mix Business with Pleasure”10

G.Analyzing What You've Read11

H.Business Etiquette12

I.Putting It All Together12

J.Listening：U.S.Protocol—Business and Personal12

K.PuttingIt All Together13

PART Ⅲ：EVALUATION14

2 Oral Communication15

PART Ⅰ：PREPARATION16

A.Brainstorming16

CHAPTER PREVIEW16

B.Analyzing What You've Heard17

C.Jargon，Buzzwords，and Slang：Small Talk17

D.Putting It All Together18

E.Debriefing Meeting19

F.Setting Objectives19

PART Ⅱ：INTEGRATION19

A.Spoken Communication：Ways of Speaking and Listening19

B.Analyzing What You've Read21

C.Jargon，Buzzwords，and Slang：Ways of Speaking and Listening22

D.PuttingItAllTogether24

E.Oral Communication：Structuring a Presentation24

F.Analyzing What You've Read26

G.Jargon，Buzzwords，and Slang：Oral Presentations27

H.Putting It All Together28

I.Listening：Conversing with the Disabled28

J.Putting It All Together28

PART Ⅲ：EVALUATION29

3 Written Communication31

CHAPTER PREVIEW32

PART Ⅰ：PREPARATION32

A.Brainstorming32

B.Working with Concepts：Written Communication in Business34

C.Jargon，Buzzwords，and Slang：Types of Business Writing35

D.Putting It All Together36

E.Debriefing Meeting37

A.Business Writing Quick and Easy—Some General Principles38

F.Setting Objectives38

PART Ⅱ：INTEGRATION38

B.Analyzing What You've Read39

C.Jargon，Buzzwords，and Slang：Business Language40

D.Putting It All Together41

E.Writing Memoranda43

F.Analyzing What You've Read47

G.Jargon，Buzzwords，and Slang：Memo Talk47

H.Putting It All Together48

I.Listening：The Value of Written Reports49

J.Putting It All Together49

PART Ⅲ：EVALUATION51

4 Corporate Culture53

CHAPTER PREVIEW54

PART Ⅰ：PREPARATION54

A.Brainstorming54

B.Working with Concepts：Major Changes in Corporate Culture from the 1980s to the 1990s54

C.Jargon，Buzzwords，and Slang：Corporate Culture56

D.Putting It All Together56

E.Debriefing Meeting57

F.Setting Objectives57

PART Ⅱ：INTEGRATION58

A.A Comparison of Two Corporate Cultures58

B.The Reader's Digest—Then and Now60

D.Jargon，Buzzwords，and Slang：Talk at the Digest62

E.Putting It All Together：Small Talk at the Digest62

C.Analyzing What You've Read62

F.Honda of America63

G.Jargon，Buzzwords，and Slang：Honda Talk64

H.Analyzing What You've Read64

I.Putting It All Together64

PART Ⅲ：EVALUATION67

5 Management69

CHAPTER PREVIEW70

PART Ⅰ：PREPARATION70

A.Brainstorming70

B.Working with Concepts：What Makes a Good Manager？71

D.Putting It All Together72

C.Jargon，Buzzwords，and Slang：Management Talk72

E.Debriefing Meeting73

F.Setting Objectives73

PART Ⅱ：INTEGRATION73

A.Team Management73

B.Analyzing What You've Read75

C.Jargon，Buzzwords，and Slang：Team Management Talk77

D.Putting It All Together77

E.Managing Diversity78

F.Analyzing What You've Read80

G.Jargon，Buzzwords，and Slang：Business Slang81

H.Putting It all Together81

I.Listening：Interview with an Information Resources Manager82

J.Putting It All Together84

PART Ⅲ：EVALUATION85

6 Marketing：Products and Services for Today's Consumer87

CHAPTER PREVIEW88

PART Ⅰ：PREPARATION88

A.Brainstorming88

B.Working with Concepts：Products and Services89

C.Jargon，Buzzwords，and Slang：Products as Services90

D.Putting It All Together92

E.Debriefing Meeting94

F.Setting Objectives94

PART Ⅱ：INTEGRATION95

A.Just-in-Time Retailing：Eliminating the Middleman95

B.Analyzing What You've Read97

D.Putting It All Together98

C.Jargon，Buzzwords，and Slang：Retail Talk98

E.Promotion：Targeting Your Market99

F.Analyzing What You've Read100

G.Jargon，Buzzwords，and Slang：Promotional Talk102

H.Putting It All Together102

I.Pricing：Listening to the Customer104

J.PuttingItAll Together：How High Can You Go？105

PART Ⅲ：EVALUTION106

7 Investing in High Tech109

CHAPTER PREVIEW110

PART Ⅰ：PREPA RATION110

A.Brainstorming110

B.Working with Concepts：Computer Stocks111

C.Jargon，Buzzwords，and Slang：Stock Market Talk112

D.Putting It All Together113

E.Debriefing Meeting114

F.Setting Objectives114

PART Ⅱ：INTEGRATION115

A.Success at Sharp：A Case Study115

B.Analyzing What You've Read116

C.Jargon，Buzzwords，and Slang：BusinessJournalismJargon117

D.Putting It All Together119

E.Following the Stock Market120

F.Analyzing What You've Read122

G.Jargon，Buzzwords，and Slang：Stock Talk122

I.Listening to Stock Market Information123

H.Putting It All Together：The Wall Street Journal123

J.Putting It All Together124

PART Ⅲ：EVALUATION125

8 Environmental Issues in Business127

PART Ⅰ：PREPARATION128

A.Brainstorming128

B.Working with Concepts：Environmental Legislation in Business129

C.Jargon，Buzzwords，and Slang：Environmental Law131

D.Putting It All Together132

E.Debriefing134

F.Setting Objectives134

PART Ⅱ：INTEGRATION135

A.Managing Environmental Responsibility：Dow Chemical Cleaning Up Its Act135

B.Analyzing What You've Read136

C.Jargon，Buzzwords，and Slang：Pollution Prevention137

D.Putting It All Together138

E.Listening for Corporate Tips on Becoming Environmentally Friendly139

F.Putting It All Together：Who Are the Forerunners Now？140

G.Environmental Issues and Consumer Behavior141

H.Green Marketing142

I.Jargon，Buzzwords，and Slang：Green Marketing143

J.Putting It All Together：Environmental Products144

PART Ⅲ：EVALUATION146

9 Startup Businesses：The Entrepreneurial Spirit147

PART Ⅰ：PREPARATION148

A.Brainstorming148

CHAPTER PREVIEW148

B.Working with Concepts：Motivating Forces149

C.Jargon，Buzzworks，and Slang：Motivational Talk151

D.Putting It All Together152

E.Debriefing155

F.Setting Objectives155

PART Ⅱ：INTEGRATION156

A.Hardships and Rewards156

B.Analyzing What You've Read157

C.Jargon，Buzzwords，and Slang：Business Ownership158

D.Putting It All Together158

E.Listening：Interview with an Entrepreneurial Family160

F.Putting It All Together160

G.FinanceTactics：Bootstrapping161

H.Analyzing What You've Read162

I.Jargon，Buzzwords，and Slang：Bootstrapping Talk164

J.Putting It All Together165

PART Ⅲ：EVALUATION166

10 Global Economics and You167

CHAPTER PREVIEW168

PART Ⅰ：PREPARATION168

A.Brainstorming168

B.Working with Concepts：Economic Indicators169

C.Jargon，Buzzwords，and Slang：EconomicsTalk170

D.Putting It All Together171

F.Setting Objectives173

E.Debriefing Meeting173

PART Ⅱ：INTEGRATION174

A.Global Economics：Head-to-Head Competition174

B.Analyzing What You've Read175

C.Jargon，Buzzwords，and Slang：World Trade176

D.Putting It All Together176

E.ACloserLookat a Changing Economy178

F.Analyzing What You've Read179

G.Jargon，Buzzwords，and Slang：Describing Economic Changes180

H.Putting It All Together181

I.Listening：The Friendship Bridge182

J.Putting it All Together183

PART Ⅲ：EVALUATION185

学习指导187