《旅游英语》

Contents1

Part Ⅰ1

1 The Definition of Tourism1

2 The Tourist Product17

3 The Development of Mass Tourism31

4 Why People Travel？46

5 The Tourism Industry62

6 The Airline Industry78

7 Airports：More Than a Take-off Point93

8 The Pleasure of Cruising106

9 The Car Rental Business119

10 The Motorcoach Tour133

11 Package Tour Operations146

12 Retail Travel Agency Operations160

13 Establishment of a Travel Agency175

14 The Hotel Industry188

15 The International Hotel Chains203

16 Tourist Shopping217

17 The Incentive Travel Programs233

18 The Business of Convention Travel245

19 The Social Impact of Tourism258

20 Growth of Tourism：How Can the Environment Cope？274

21 Thomas Cook—A Pioneer297

Unit297

Glossary of Part Ⅰ297

Part Ⅱ297

22 The Tourist Experience315

23 The Challenge of Competition in the Hotel Industry332

24 Have You Any Complaints？348

25 Ancillary Services364

26 Weather and Tourism379

27 Timesharing393

28 Do You Have a Special Resource？408

29 Drawing the Destination Dollar423

30 Tourism Marketing438

31 “Off-peak”Tourism Operation451

32 Theme Parks466

33 Public Relations481

34 Computer Service in Hotel497

35 The Tourist Service Trade511

36 Trends in Tourism526

37 The Law and the Travel Industry541

38 Ten Tips On Human Relations554

39 Problems of Cultural Communication in Tourist Activities570

40 Tourism and Sustainable Development586