《实用旅游英语》

FOREWORD1

PART A BUSINESS LETTERS IN TOURISM1

UNIT Ⅰ：The Essential Parts of a Business Letter2

UNIT Ⅱ：Forms of a Business Letter5

UNIT Ⅲ：More on the Parts of a Business Letter14

UNIT Ⅳ：Essential Qualities of a Business Letter24

UNIT Ⅴ：Circulars, Memos and Form Letters31

UNIT Ⅵ：Additional Information on Letter Writing43

PART B TELECOMMUNICATIONS47

UNIT Ⅰ：Telegrams48

UNIT Ⅱ：Common Requirements to Obserue in Cable Writing52

UNIT Ⅲ：How to Minimize the Use of Words in a Telegram55

UNIT Ⅳ：Telex59

UNIT Ⅴ：More on Telecommimications66

PART C ADVERTISING IN TOURISM74

UNIT Ⅰ：Advertising in Tourist Promotion75

UNIT Ⅱ：Types of Advertisement and the Advertising Copy79

UNIT Ⅲ：Ads in thd Real World of Tovrism: Travel Agencies and Hotels86

UNIT Ⅳ：Ads in the Real World of Tourism:Transportation Carriers and Other Tourist Operations103

UNIT Ⅴ：Ads in the Real World of Tourism:Colour Advertisements116

PART D PUBLICITY LITERATURE IN TOURISM132

UNIT Ⅰ：Publicity of Destination Countries133

UNIT Ⅱ：Publicity of Destination Cities148

UNIT Ⅲ：Publicity of Tourist Attractions159

UNIT Ⅳ：Pubicity of Tourist Operations168

PART E AGREEMENTS AND CONTRACTS176

UNIT Ⅰ：Agreements in the Travel Industry177

UNIT Ⅱ：Language Characteristics185

UNIT Ⅲ：Contracts189

UNIT Ⅳ：Sample Agreements and Contracts194

PART F TRANSPORTATION202

UNIT Ⅰ：Air Carriers203

UNIT Ⅱ：Rail Transportation in Tourism225

UNIT Ⅲ：Road Transportation238

UNIT Ⅳ：Water Carriers in Tourism248

PART G MISCELLANEOUS APPLICATIONS IN TOURISM262

UNIT Ⅰ：Forms Documents263

UNIT Ⅱ：Invitatians and Replies303

UNIT Ⅲ：Menus313

UNIT Ⅳ：Tour Itineraries329

UNIT Ⅴ：Tour Report351

PART H Selected readings369

Ⅰ：Overview of Travel Worldwide369

Ⅱ：Prospects for European, Japanese and U.S. International Travel372

Ⅲ：IHA AND UFTAA Agreement378

Ⅳ：Destination China-Seven Region Sampler386

Ⅴ：Australian Cities-Bright Lights and Great Sights390

Ⅵ：Thomas Cook Reservation Form and Conditions of Passage393

Ⅶ：Cornell Center for Professional Development402

Ⅷ：ABT A Tour OperatorsCode of Conduct and Guidelines for Booking Conditions405

Ⅸ：Appraising Tourism Potential424