《外贸英语写作 上》

Part Ⅰ：General Instructions1

1．Effective Writing2

2．Language and Style9

3．Layout of a Business Letter18

4．The Telegram32

Part Ⅱ：Routine Business Communications39

5．Enquiries41

6．Offers and Quotations51

7．Confirmation and Acceptance64

8．Performance of Contract75

9．Ceneral Review for Part Ⅱ89

Part Ⅲ：Bargaining and Claims99

10．Counter-offer and Bargaining101

11．A Case of Bargaining116

12．The Telex134

13．Claims and Disputes143

14．Claims and Disputes(Continued)172

Part Ⅳ：Advertisements and Sales Letters,etc194

15．General Principles for Persuasive Messages196

16．Study of Specimens—Advertisements207

17．Study of Speoimens—Sales Letters,etc227

Part Ⅴ：Establihment and Extension of Businsss Relations264

18．Establishing Contact and Credit Inquiry265

19．Official and Business Visits278

Part Ⅵ：Contracts and Agreements292

20．An Analytical Study294

21．Specimens329

Part Ⅶ：Social Communications and Functions354

22．Social Letters355

23．Formal Invitations and Invitation Cards380

24．Speeches and Celebration Messages399

Appendices:1

Ⅰ．Short Expressions for Use in Telegrams1

Ⅱ．Abbreviations Used in Telexes7

Ⅲ．Hints and Service Codes19

Ⅳ．Short Expressions for Use in Telexes and Telegrams23

Glossary36