《Table 4 Regression analysis of influence factors and implementation willingness of agricultural man

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《Willingness of Agricultural Workers to Conduct E-commerce of Agricultural Products Based on GEM Model》

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From the regression analysis of the influence factors and the implementation willingness of agricultural management enterprises（Table 4），it can be seen that in the four independent variables，the quality of the comment conent isβ=0.604，Sig.=0.000，and the enterprise condition quantityβ=0.240，Sig.=0.000，groundingsβ=0.124，Sig.=0.050，adjusted R2of the coefficient of determination is 0.624，which means that 62.4%of the total variance is explained and the simulation of the equation is good.Therefore，the standard regression equation is:Implementation willingness of agricultural enterprises=（0.392×Market condition）+（0.268×Enterprise condition）+（0.131×Groundings）.From the standard regression equation，it can be seen that groundings，market conditions，and enterprise conditions influence the willingness of agricultural management enterprises to implement e-commerce in agricultural products.Therefore，in the process of formulating laws and regulations and taking relevant measures to promote e-commerce of agricultural products，it is required to consider these three factors，to increase the implementation efficiency，so as to promote the development of e-commerce in agricultural products.