《商务英语快车》

Part One Business English:Guided Reading and Writing1

Ⅰ Business People1

Unit One1

Passage 1 The Right Job and the Right Person1

Passage 2 Building a Stronger Vocabulary4

Passage 3 Good Business Writing6

Passage 4 A Great Success as a Businessman7

Unit Two9

Passage 1 The Boss and His Secretary9

Passage 2 Management and Managers12

Passage 3 Writing Should Be as Clear as Crystal13

Passage 4 Executive Recruitment14

Ⅱ Foreign Trade17

Unit Three17

Passage 1 International Business17

Passage 2 Types of Companies19

Passage 3 Local Customs and Business Norms20

Passage 4 Differences between Foreign Trade and Domestic Trade22

Unit Four24

Passage 1 International Trade24

Passage 2 A Letter Is a Personal Contact27

Passage 3 Purposes of Business Letters27

Passage 4 Problems Concerning International Trade29

Passage 1 The New Era of Marketing31

Ⅲ Marketing31

Unit Five31

Passage 2 Improving Production Efficiency34

Passage 3 Markets35

Passage 4 Ways of Entering a Foreign Market36

Unit Six39

Passage 1 The Benefits of Advertising39

Passage 2 The Texan Bar ＆ Grill41

Passage 3 The Big Business of Advertising42

Passage 4 Ways of Advertising43

Unit Seven46

Passage 1 Banking Services46

Ⅳ Financing46

Passage 2 What Does the World Bank Do?49

Passage 3 Money50

Passage 4 International Finance52

Unit Eight54

Passage 1 The Finance of Foreign Trade54

Passage 2 Credit Letters57

Passage 3 Granting and Refusing Credit58

Passage 4 The Foreign Exchange Market59

Ⅴ Investments62

Unit Nine62

Passage 1 Investments62

Passage 2 Where Does Money Come from?64

Passage 3 Investment Banking66

Passage 4 International Investment68

Unit Ten69

Passage 1 The Stock Market in the U.S.A.69

Passage 2 Brokers and Jobbers72

Passage 3 Bulls and Bears73

Passage 4 The Stock Market74

Ⅵ Business Correspondence77

Unit Eleven77

Passage 1 The Business Letter77

Passage 2 Application Forms80

Passage 3 A Letter of Application81

Passage 4 Reference Letters83

Unit Twelve85

Passage 1 Business Reports85

Passage 2 Business Memorandum87

Passage 3 A Business Report in Memo Form88

Passage 4 The Marketing Mix90

Ⅶ Graphic Aids and Telecommunications92

Unit Thirteen92

Passage 1 Graphic and Visual Aids92

Passage 2 Bar Graphs94

Passage 3 Organizational Charts96

Passage 4 Statistics——Measures of Central Tendency97

Passage 1 Some Frequently-used Graphs100

Unit Fourteen100

Passage 2 Reading Tables103

Passage 3 Composing Telex Messages104

Passage 4 International Telex Service105

Ⅷ Business and English108

Unit Fifteen108

Passage 1 Conference English108

Passage 2 Clarity and Simplicity110

Passage 3 The Use of Transitions112

Passage 4 History of the English Language114

Ⅸ Practice Tests for BEC 1117

Practice Test One117

Part Two Practice Tests117

Practice Test Two124

Practice Test Three131

Practice Test Four138

Practice Test Five145

Ⅹ Practice Tests for BEC 2154

Practice Test One154

Practice Test Two159

Practice Test Three165

Practice Test Four171

Practice Test Five177

Keys184