《国际经营导论》求取 ⇩
| 作者 | 徐子健，姚志君编著 编者 |
|---|---|
| 出版 | 北京：对外经济贸易大学出版社 |
| 参考页数 | 350 ✅ 真实服务 非骗流量 ❤️ |
| 出版时间 | 1995（求助前请核对） 目录预览 |
| ISBN号 | 7810007556 — 违规投诉 / 求助条款 |
| PDF编号 | 81930888（学习资料 勿作它用） |
| 求助格式 | 扫描PDF（若分多册发行，每次仅能受理1册） |
Chapter 1INTERNATIONAL BUSINESS:AN OVERVIEW1
Motivation for International Business2
Types of International Business4
Four Degrees of Corporate Internationalization12
The Multinational Corporation18
China's Foreign Economic Relations and Trade25
Chapter 2THEORIES OF INTERNATIONAL BUSI-NESS32
International Trade Theory33
Foreign Direct Investment Theories43
The Geobusiness Model54
Chapter 3THE FOREIGN ECONOMIC ENVIRONMENT63
Size of the Market63
Nature of the Economy75
National Economic Comparison81
Regional Economic Integration86
Chapter 4THE FOREIGN CULTURAL ENVIRONMENT94
The Meaning of Culture95
Language97
Religion103
Aesthetics114
Attitudes and Values117
Material Culture120
Education and Social Institutions122
Chapter 5THE FOREIGN POLITICAL AND LEGAL ENVIRONMENT125
Defining Political Environment and Political Risk125
Specific Political Risks to Overseas Operations128
Political Risk Assessment137
International Legal Perspectives140
Host—Country Laws145
Arbitration152
Chapter 6INTERNATIONAL ECONOMIC ORGANI-ZATIONS154
The International Monetary Fund154
The World Bank157
GATT and WTO163
R gional Developinent Banks174
Background for Strategic Planning in the International Context180
Chapter 7INTERNATIONAL BUSINESS STRATEGIES180
The Basic Steps in Formulating Strategy184
Global Strategy Issues187
Expansion Strategies191
A Global Habit of Mind198
Chapter 8ORGANIZING FOR INTERNATIONAL OPERATIONS201
Structures at the Early Stages202
The International Division Structure205
Global Structures211
Factors Affecting the Choice of Organizational Structure222
Chapter 9MARKETING ABROAD227
Market Screening228
Standardization versus Differentiation234
Product Strategies235
Promotional Strategies241
Pricing Strategies249
Distribution Strategies254
Factors Influencing the Development of Accounting260
Chapter 10INTERNATIONAL ACCOUNTING AND TAXATION260
The Requirements on the MNC Accounting Systems264
Harmonization of Differences268
Transactions in Foreign Currency270
Translation of Foreign Currency Financial Statements273
International Taxation279
Chapter 11INTERNATIONALFINANCIAL MANAGEMENT287
Financing Sources288
Capital Budgeting292
Global Cash Management298
Managing Foreign Exchange Risk306
Chapter 12INTERNATIONAL HUMAN RESOURCE MANAGEMENT319
International versus Domestic Human Resource Management320
Matching Strategy and Human Resources324
Sources of Managers325
Criteria for Recruitment and Selection329
Training and Development334
Compensation344
1995《国际经营导论》由于是年代较久的资料都绝版了，几乎不可能购买到实物。如果大家为了学习确实需要，可向博主求助其电子版PDF文件（由徐子健，姚志君编著 1995 北京：对外经济贸易大学出版社 出版的版本） 。对合法合规的求助，我会当即受理并将下载地址发送给你。
高度相关资料
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- 国际金融法
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