《国际经营导论》

Chapter 1INTERNATIONAL BUSINESS:AN OVERVIEW1

Motivation for International Business2

Types of International Business4

Four Degrees of Corporate Internationalization12

The Multinational Corporation18

China's Foreign Economic Relations and Trade25

Chapter 2THEORIES OF INTERNATIONAL BUSI-NESS32

International Trade Theory33

Foreign Direct Investment Theories43

The Geobusiness Model54

Chapter 3THE FOREIGN ECONOMIC ENVIRONMENT63

Size of the Market63

Nature of the Economy75

National Economic Comparison81

Regional Economic Integration86

Chapter 4THE FOREIGN CULTURAL ENVIRONMENT94

The Meaning of Culture95

Language97

Religion103

Aesthetics114

Attitudes and Values117

Material Culture120

Education and Social Institutions122

Chapter 5THE FOREIGN POLITICAL AND LEGAL ENVIRONMENT125

Defining Political Environment and Political Risk125

Specific Political Risks to Overseas Operations128

Political Risk Assessment137

International Legal Perspectives140

Host—Country Laws145

Arbitration152

Chapter 6INTERNATIONAL ECONOMIC ORGANI-ZATIONS154

The International Monetary Fund154

The World Bank157

GATT and WTO163

R gional Developinent Banks174

Background for Strategic Planning in the International Context180

Chapter 7INTERNATIONAL BUSINESS STRATEGIES180

The Basic Steps in Formulating Strategy184

Global Strategy Issues187

Expansion Strategies191

A Global Habit of Mind198

Chapter 8ORGANIZING FOR INTERNATIONAL OPERATIONS201

Structures at the Early Stages202

The International Division Structure205

Global Structures211

Factors Affecting the Choice of Organizational Structure222

Chapter 9MARKETING ABROAD227

Market Screening228

Standardization versus Differentiation234

Product Strategies235

Promotional Strategies241

Pricing Strategies249

Distribution Strategies254

Factors Influencing the Development of Accounting260

Chapter 10INTERNATIONAL ACCOUNTING AND TAXATION260

The Requirements on the MNC Accounting Systems264

Harmonization of Differences268

Transactions in Foreign Currency270

Translation of Foreign Currency Financial Statements273

International Taxation279

Chapter 11INTERNATIONALFINANCIAL MANAGEMENT287

Financing Sources288

Capital Budgeting292

Global Cash Management298

Managing Foreign Exchange Risk306

Chapter 12INTERNATIONAL HUMAN RESOURCE MANAGEMENT319

International versus Domestic Human Resource Management320

Matching Strategy and Human Resources324

Sources of Managers325

Criteria for Recruitment and Selection329

Training and Development334

Compensation344