《经贸英语阅读》

1．Deng Xiaoping Calls for Speedup in Reform1

2．Fresh Impetus from Deng s Message7

3．China Turns to Market Economy14

4．The Future of China s Economic Reforms19

5．Special Econoimic Zones Prosper25

6．The Development of Pudong Area31

7．China s New Markets38

8．Foreign-Funded Enterprises in China44

9．Plans for Regional Economy50

10．Foreign Trade Strategies in the 90s56

11．Stock Craze in China61

12．A Study on the Socialist Joint-Stock Economy in China66

13．Facing the Impact of Foreign Banks75

14．Guangdong Vs“Four Little Dragons”80

15．A New China——the World s Growth Centre?86

16．Greater China and the Global Economy94

17．Impact of China s Open-Door Policy on Pacific Rim Trade and Investment98

18．China s Investment Abroad107

19．Unlocking the Consumer Market116

20．Modernizing China s Managers123

21．General Agreement on Tariffs and Trade130

22．GATT:Both an Opportunity and a Challenge to China135

23．China Redoubling Its Efforts to Resume the GATT Signatory Status140

24．What is Meant by Economics144

25．Economics and Business Administration148

26．The Law of Supply and Demand152

27．Consumer Demand Stimulates Production157

28．The Consumer162

29．Consumers in the American Economy169

30．Hey,I m the Customer174

31．Consumers in the Future180

32．The Role of the Consumer in Marketing186

33．The Profitable Art of Service Recovery192

34．Market200

35．Getting Market Distribution（Ⅰ）204

36．Getting Market Distribution（Ⅱ）211

37．Marketing218

38．Market Research222

39．Historical Aspects of Marketing Research in U．S．A．227

40．Advertising233

41．An Advertising Campaign Meeting237

42．Telephone Sales243

43．Winning the Quality War247

44．Small Company TQM254

45．How Xerox Solves Quality Problems260

46．Export Product,Quality——A Key Factor269

47．Money and Banking274

48．Commercial Bank Lending278

49．Objectives of Financial Management284

50．Evolution of Finance288

51．Inflation296

52．Introduction to Taxes299

53．Personal Income Taxation in the United States304

54．Insurance310

55．The ABC of the Securities Exchanges313

56．The Stock Exchange317

57．What the Stock Market Means to the Economy323

58．The Field of Accounting329

59．Career in Accounting337

60．Responsibility Accounting343

61．Internal Auditing349

62．Planning355

63．Statistics and Everyday Life362

64．The Value and Cost of Information366

65．Business Enterprise371

66．Enterprise Management——Organization378

67．How Top Executives Think382

68．Skills of an Effective Administrator387

69．The Eight Successful Attributes（Ⅰ）393

70．The Eight Successful Attributes（Ⅱ）399

71．Telecommuting:Moving Work to the People404

72．Stan Shih s Dragon Dream411

73．An Opportunity of the Century418

74．SiS:Huge China Market Beckons423

75．Accommodation and Catering427

76．The Impact and Motivation of Tourism432

77．Business Contract437

78．The Law of Comparative Advantage441

79．An Overview of International Economics444

80．International Trade449

81．Xatural Pesources:Exporting and Importing453

82．Unique Problems in International Trade460

83．The Ten Most Common Mistakes of New-to-Export Firms464

84．Export Planning468

85．The Future of International Trade472

86．International Financial Institutions477

87．The OECD482

88．Foreign Exchange487

89．Foreign Direct Investment493

90．Multinational Corporations499

91．What Are Free Ports and Foreign-trade Zones?506

92．The Joint International Venture509

93．International Technological Transfer514

94．The Language Barrier518

95．Ethics523

96．The U．S．Xational Economy528

97．The Single European Market535

98．Megamarket541

99．Japanese Economy546

100．What do PR Practitioners Do?550

Appendices559

AppendixⅠ．Glossary559

AppendixⅡ．A Glossary of Commonly-Used Terms581

AppendixⅢ．国际经济组织、条约与商品交易所590

AppendixⅣ．世界著名企业593

AppendixⅤ．世界主要货币名称597

Supplementary Materials601

1．The Meaning of GNP601

2．Price Indexes605

3．The Business Cycles609

4．How Foreign Exchange Works613

5．The Reasons for Foreign Trade617

6．What are Joint Ventures and Strategic Alliances?620

7．Supply and Demand624

8．New York Stock Exchange627

9．Finding New Ways to Sell More630

10．Hotel from Hell:A Case Study in Three Acts638