《经贸英语基础教程》

What Economics Is1

Unit One1

Reading:Microeconomics Versus Macroeconomics10

Unit Two13

Why Management13

Reading:General Principles of Management22

Unit Three26

Problems of Economic Organizations26

Reading:Economics in the Social Sciences and in Government35

Unit Four38

Management As a Critical Element in Economic Growth38

Reading:Science and Management48

Unit Five51

Bonds,Bank Debt,Common Stocks51

Reading:What is Government Debt65

The Evolution of Money67

Unit Six67

Reading:Money and Currency78

Unit Seven82

Foreign Exchange Rates and Their Ways of Quotation82

Reading:Terminology for Exchange-Rate Changes93

Unit Eight95

The Meaning of Marketing95

Reading:Functions of Marketing105

Unit Nine111

Looking at the International Marketing Environment111

Reading:Benefits of Stability and Obstacles to Change in Industrial Markets125

Unit Ten131

The Federal Income Tax131

Reading:Lawyers Must Know the Income Tax Law143

Comparative Tax Systems-United States vs.Great Britain150

Unit Eleven150

Reading:Tax Reform in China163

Unit Twelve169

Basic Financial Statements169

Reading:Financial Statement Analysis180

Unit Thirteen184

Internationalisation of Accounting Firm184

Reading:Multinational Corporation194

Unit Fourteen198

The Field of Accounting198

Reading:Accounting and Financial Management209

Unit Fifteen212

New Forms of International Trade212

Reading:Sino-Foreign Joint Ventures222

Imports and Exports226

Unit Sixteen226

Reading:The National Ganis from International Trade236

Unit Seventeen241

Letter of Credit(Ⅰ)241

Reading:A Case for a Letter of Credit248

Unit Eighteen251

Letter of Credit(Ⅱ)251

Reading:A Brief Letter of Credit261

Unit Nineteen262

A Specimen of English Business Letter262

Reading:Telex275

Unit Twenty279

Practical Banking English Correspondence279

Reading:Amendment of Refund Bond289

Translation of the Text290

Appendix:Key to Exercises(Units 1-20)336