《财经英语教程 第3册》

UNIT ONE1

Text:Investments1

Reading Passage:Speculative Swings11

Practical Business Writing:The Layout of Business Letters16

UNIT TWO19

Text:Business Decision19

Reading Passage:Inside the Chunnel31

Practical Business Writing:Enquiries34

UNIT THREE37

Text:The Marketing Concept37

Reading Passage:Market Orientation50

Practical Business Writing:Replies to Enquiries54

UNIT FOUR57

Text:Bank Services57

Reading Passage:Bank of China69

Practical Business Writing:Memos72

UNIT FIVE75

Text:Advertising75

Reading Passage:Job Advertisements86

Practical Business Writing:Applications93

UNIT SIX95

Text:Wang Labs95

Reading Passage:The Cold Computers104

Practical Business Writing:Telex Messages109

UNIT SEVEN112

Text:A Price War112

Reading Passage:Price Determination123

Practical Business Writing:Invitations126

UNIT EIGHT128

Text:The Entrepreneur as Hero128

Reading Passage:Carpetbagger140

Practical Business Writing:Complaints143

UNIT NINE145

Text:Origins and Objectives of the GATT145

Reading Passage:General Agreement of Tariffs and Trade159

Practical Business Writing:Replies to Complaints163

UNIT TEN165

Text:The Market System165

Reading Passage:The Open Market180

Practical Business Writing:The Secrets of Writing Business Letters184

SUPPLEMENTARY READINGS188

Ⅰ.The Future of International Trade188

Ⅱ．Computers in Business193

Ⅲ．Language of Advertising201

Ⅳ．How to do It Better205

Ⅴ．To Our Stockholders208

Appendix212

Glossary212