《建筑类专业英语 建筑管理与财会 第3册》

UNIT ONE1

TextMarketing Strategies1

Reading Material A Factors That Affect Demand and Supply6

Reading Material B The Structure of the Construction Industry7

UNIT TWO10

TextThe Relationship of the Management Accounting Function to the Management Process10

Reading Material A An Overview of Capital Budgeting Analysis14

Reading Material B Accounting Rate of Return16

UNIT THREE19

TextComputer Applications in Construction19

Reading Material A Examples of Applications in Construction24

Reading Material B Project/226

UNIT FOUR29

TextTour de Force29

Reading Material A Pier Failure Brings down Korean Bridge34

Reading Material B Handshake under the Channel36

UNIT FIVE39

TextBuilding Companies in UK39

Reading Material A Shares45

Reading Material B Corporate Governance47

UNIT SIX49

TextThe Big Six49

Reading Material A The Ministry of Construction54

Reading Material B The Construction Contract in Japan56

UNIT SEVEN58

TextEvolution of the Statement of Cash Flows58

Reading Material A Nonquantitative Considerations64

Reading Material B The Accountant and the Future67

UNIT EIGHT70

TextJapanese Business Philosophy70

Reading Material A Shimizu's Institute of Technology75

Reading Material B The Ultra-high-rise Building Contest77

Text Analyzing Competitive Position in the Construction Market of Eastern Europe79

UNIT NINE79

Reading Material AOpportunities83

Reading Material B Construction Management85

UNIT TEN88

TextStrategy Framework88

Reading Material A Case Study93

Reading Material B Work Force95

UNIT ELEVEN97

TextLimitations for Managers97

Reading Material A Accounting for By-Products101

Reading Material B Communications103

UNIT TWELVE106

TextExpenditure on Housing Policies106

Reading Material A Externalities112

Reading Material B Redistribution of Income115

Text Checklist of Critical Success Factors for Building Projects117

UNIT THIRTEEN117

Reading Material ADevelopment of CPSFs121

Reading Material B Checklist for Critical Success Factors123

UNIT FOURTEEN127

TextEmployee Involvement in Engineering and Construction127

Reading Material A Scientific Management132

Reading Material B Employee Involvement Techniques133

Text The Cost Management Accounting Environment136

UNIT FIFTEEN136

Reading Material AAreas of Concentration141

Reading Material B Brief Introduction to Computer Accounting Systems143

UNIT SIXTEEN147

TextConstruction Competition and Competitive Strategies147

Reading Material A Interview Research Findings152

Reading Material B Key Factors to Remaining Competitive154

Appendix Ⅰ Vocabulary158

Appendix Ⅱ Translation for Reference167

Appendix Ⅲ Key to Exercises189