《MBA英语教程》

Unit1

Text：Positive Social Science1

Contents1

Unit2

Unit3

Unit4

Unit5

Unit6

Exercises7

Unit7

Unit8

Unit9

Intensive Reading：Normative Social Science10

Unit10

Unit11

Unit12

Unit13

Unit14

Extensive Reading：How Social Sciences Differ from Physical Sciences15

Unit15

Unit16

Unit17

Grammar Review：Tenses（1）18

Unit18

Unit19

Unit20

Business Dialogue：Introducing Yourself23

Text：Utility27

Exercises32

Intensive Reading：The Meaning of Economics35

Extensive Reading：Demand and Supply39

Grammar Review：Passive Voice44

Business Dialogue：Appointment46

Text：Production49

Exercises56

Intensive Reading：Changes in Input and Output58

Extensive Reading：The Price System63

Grammar Review：Infinitives68

Business Dialogue：Seeing the Showroom70

Text：Gross National Product（GNP）73

Exercises79

Intensive Reading：The Classical Economists81

Extensive Reading：What Is GNP？88

Grammar Review：Gerunds94

Business Dialogue：Purchasing97

Text：Limited Companies in Britain99

Exercises106

Intensive Reading：Enterprise109

Extensive Reading：Companies114

Grammar Review：Participles118

Business Dialogue：INVITING121

Text：Opportunity Cost and Comparative Advantage124

Exercises132

Intensive Reading：Changes in Production and Consumption135

Extensive Reading：Patterns and Trends in U.S.International Trade142

Grammar Review：Subjunctive150

Business Dialogue：ASKING ABOUT PROBLEMS/EXPRESSING152

WORRIES/REASSURING152

Text：How to Do Case Analysis155

Exercises160

Intensive Reading：Case Analysis163

Extensive Reading：Problem Identification in a Consumer-Products Firm167

Grammar Review：Tenses（2）170

Business Dialogue：MAKING SUGGESTIONS175

Text：The Power of Routine178

Exercises185

Intensive Reading：Selling New Goods188

Extensive Reading：An Expert Salesman194

Grammar Review：Prepositions197

Business Dialogue：GIVING TENTSTIVE OPINIONS/ADVICE/WARNING200

Text：Service Products203

Exercises208

Intensive Reading：Bases for Competition in the Marketing Services211

Extensive Reading：Knowing Your Market217

Grammar Review：Clauses（1）221

Business Dialogue：STSTING PRIORITIES/GIVING ADVICE224

Text：Sharing Economic Losses through Insurance227

Exercises233

Intensive Reading：The Risks of Investment237

Extensive Reading：A Preface to an Insurance Book241

Grammar Review：Clauses（2）245

Business Dialogue：Plans and Intentions247

Text：Advertising and Sales Promotion250

Exercises257

Intensive Reading：Developing an Advertising Campaign260

Extensive Reading：Major Types of Media264

Guided Writing：Sentence Structure（1）269

Text：Product Liability Laws273

Exercises280

Intensive Reading：Cosumerism283

Extensive Reading：A Packaging Problem289

Guided Writing：Sentence Structure（2）294

Text：A Vision of Workplace 2000299

Exercises305

Intensive Reading：The Future of International Trade309

Extensive Reading：Controlling the Quality of Customer Services at American Express315

Guided Writing：Parallelism319

Text：What Is a Decision？324

Exercises331

Intensive Reading：Introduction to Decision333

Extensive Reading：Discover What a Decision Is339

Guided Writing：What Is a Paragraph？342

Text：Culture and Subculture346

Exercises352

Intensive Reading：Culture，Values，and Problem Solving Differences355

Extensive Reading：Tips on Doing Business with the Arabs359

Guided Writing：Unity362

Text：Structures for Operating in Foreign Markets367

Exercises373

Intensive Reading：Everybody Loves a Winner—or Do They？377

Extensive Reading：The International Economy383

Guided Writing：Coherence from Transition Signals388

Text：The International Monetary Fund396

Exercises402

Intensive Reading：How Well Is the IMF Doing？406

Extensive Reading：The Development and Functions of Money412

Guided Writing：Coherence from Logical Order418

Text：Quality Obsession423

Exercises429

Intensive Reading：Small Company TQM433

Extensive Reading：How to Start a Small Business439

Guided Writing：Order of Importance444

Text：Basic Concept of Linear Programming449

Exercises458

Intensive Reading：Linear Programming in Practice461

Extensive Reading：Stainless Tank Company，Inc469

Guided Writing：Concrete Support473

Text：Management and Leadership482

Exercises489

Intensive Reading：Universal Approaches to Leadership493

Extensive Reading：Barriers to Employee Involvement499

Guided Writing：Paraphrasing and Summarizing504

Glossary512