《管理经济学 英文版 第6版》求取 ⇩
作者 | (美)里拉·J.特鲁特LilaJ.Truett,(美)德尔· 编者 |
---|---|
出版 | 沈阳:东北财经大学出版社 |
参考页数 | 754 ✅ 真实服务 非骗流量 ❤️ |
出版时间 | 1998(求助前请核对) 目录预览 |
ISBN号 | 7810444026 — 违规投诉 / 求助条款 |
PDF编号 | 89254368(学习资料 勿作它用) |
求助格式 | 扫描PDF(若分多册发行,每次仅能受理1册) |
CONTENTSPART 1 THE FIRM AND ITS ENVIRONMENT1
1 Introduction,Environment,and Methodology2
Managerial Economics and the Global Economy2
Economics and the Management of Organizations7
Our Approach to Problem Solving15
Organization of This Book16
Appendix 1 Demand,Supply,and Market Price:A Brief Review23
Demand and the Demand Curve23
Supply and the Supply Curve27
Determination of Market Price28
Carryover to Analysis of Other Markets32
2 Revenue of the Firm33
Advertising,Consumer Demand,and Business Research35
The Demand Function38
Determinants of Demand48
A Note on Determinants of Supply51
Elasticity of Demand51
Summary70
Appendix 2 Theory of Consumer Behavior81
Cardinal Utility Approach81
Ordinal Utility Theory83
Marginal Rate of Substitution85
Consumer Equilibrium87
Deriving a Demand Curve89
3 Topics in Demand Analysis and Estimation93
Market Surveys95
Demand Estimation with Regression Analysis96
Market Experiments104
Summary108
Appendix 3 Linear Regression Analysis111
The Linear Regression Model and Underlying Assumptions111
Logarithmic Transformations129
Summary132
Types of Economic Forecasts137
4 Economic Forecasting137
Two Major Kinds of Data139
Factors Affecting Economic Variables139
Forecasting Methods141
Accuracy of Forecasts164
Summary171
Integrating Case 1A Are There Two Marketsfor Microwave Ovens?174
Integrating Case 1B Omega Distributing Company Ⅰ177
PART 2 PRODUCTION,COST,AND PROFIT MAXIMIZATION181
5 Theory of Production182
The Production Function and the Long Run186
Total Product Curves and the Short Run205
Summary214
Appendix 5 Mathematics of Determining the LeastCost Combination of Inputs225
6 Cost of Production228
Types of Costs232
Costs in the Long Run235
Costs in the Short Run241
Relationship of Short-Run Cost Curves to Short-RunProduct Curves247
Relation of Short-Run to Long-Run Average Costs254
The Learning Effect258
Economies of Scope259
Choosing the Optimal Plant Size:An Example261
Estimation of Cost265
Summary270
International Capsule I Some International Dimensionsof Demand,Production,and Cost281
The Basis for International Trade283
Payment for Exports283
The Problem of Trade Barriers285
7 Profit Analysis of the Firm291
Profit Maximization295
Shut-Down Point302
Break-Even Analysis306
Profit Maximization versus Break-Even Analysis310
Incremental Profit Analysis310
Summary315
Relationship between Linear Programming andCalculus Techniques330
8 Linear Programming and the Firm330
The Primal Program331
The Dual Program345
Activity Analysis:One Product351
Summary356
Integrating Case 2A Frontier Concrete Products Company363
Integrating Case 2B Shanghai Magnificent HarmonyFoundry Ⅰ366
PART 3 MARKETS AND THE BEHAVIOR OF THE FIRM369
9 Perfect Competition and Monopoly:The Limiting Cases370
Perfect Competition and Its Setting370
Monopoly and Its Setting383
Summary391
10 Monopolistic Competition,Oligopoly,and RivalrousMarket Structures400
Monopolistic Competition:A Case of Many Firms402
Duopoly:An Oligopoly with Two Firms407
The Question of Entry412
The Kinked Oligopoly Demand Curve:Price Rigiditywithout Collusion415
Tacit Collusion and Price Leadership422
Perfect Collusion—The Cartel428
Production with Multiple Plants431
Summary433
Appendix 10 Game Theory in Oligopoly Analysis445
Markup Pricing448
11 Selected Topics in Pricing and Profit Strategy448
Decisions Involving Multiple Products451
Price Discrimination465
Two-Part Pricing(Access Fees)474
Bundling478
Alternatives to Profit Maximization481
Summary483
Appendix 11A Transfer Pricing with a Less-Than-PerfectlyCompetitive Market for the Intermediate Product495
Appendix 11B Mathematics of Price Discrimination498
Solution Procedure If Discrimination Is Permitted499
Solution Procedure If Discrimination Is Not Permitted500
Market Segmentation in International Trade503
International Capsule Ⅱ Markets and Pricing Strategyin International Trade503
The Problem of Dumping505
Webb-Pomerene and Export Trading Companies506
The Effects of Trade Restrictions on Prices507
International Transfer Pricing509
12 Factor Markets and Profit-Maximizing Employmentof Variable Inputs511
Profit-Maximizing Employment of One Variable Input512
Determination of Equilibrium Prices for Inputs:Perfect Competition in the Input Market521
Determination of Equilibrium Prices for Inputs:Monopsony in the Input Market526
Determination of Equilibrium Prices for Inputs:Bilateral Monopoly in the Input Market528
Summary530
Integrating Case 3A German-American Metals Corporation538
Integrating Case 3B Bonco,Incorporated:A Firm in Transition540
Integrating Case 3C A Hare-Raising Decision543
Integrating Case 3D Omega Distributing Company Ⅱ545
PART 4 ANALYSIS OF PROJECT DECISIONS547
13 Fundamentals of Project Evaluation548
Capital Budgeting and Project Analysis550
Costs in New Undertakings551
Stream of Receipts or Returns551
A Simple Capital Project Analysis558
Project Yield or Rate of Return561
Project Ranking in Capital Budgeting Analysis563
Cost of Capital and the Discount Rate566
Summary569
Appendix 13 Compounding and Discounting577
Compound Interest577
Present Value and Discounting578
Annuities579
14 Risk in Project Analysis583
Certainty versus Risk583
Risk in Economic Analysis584
Risk-Return Indifference Curves584
Probability and Uncertainty587
Application of Probability Analysis to Risk588
Evaluating Risky Streams of Receipts598
Probability Approach to Multiple Project Alternatives599
Acceptable Shortcuts to Risk Analysis600
Risk Adjustment in Practice604
Externalities and Their Nature607
An Example of Internalization609
Summary610
International Capsule Ⅲ Project Analysis in a MultinationalSetting618
International Dimensions of Project Analysis618
Example of a Foreign Project620
Integrating Case 4A A Guaranteed Foreign Investment624
Proposal Ⅰ624
Proposal Ⅱ625
Integrating Case 4B Shanghai Magnificent HarmonyFoundry Ⅱ627
PART 5 THE FIRM AND THE PUBLIC SECTOR629
15 Economics of Public Sector Decisions630
Micro-versus Macroeconomics in Public Sector Analysis630
The Public Sector s Product631
Resource Allocation and the Supply of Public Goods632
Cost-Benefit Analysis:A Procedural Outline637
Public Investment and the Discount Rate645
Cost-Benefit Analysis and Divergent Public Objectives649
Pitfalls of Cost-Benefit Analysis650
Summary655
The Future of Cost-Benefit Analysis655
16 Legal and Regulatory Environment of the Firm661
Managers and the Law662
Types of Law Affecting the Firm663
Antitrust and Business Practices Laws666
Administrative Agencies and the Law672
The Regulated Industries674
Whose Interests Do Regulators Serve?679
Regulation of Unregulated Industries683
Laws,Regulations,and the Firm s Strategy685
Summary686
Regulation,Deregulation,and Privatization690
17 The Firm and the Future690
Developing Countries and the Eastern Bloc693
Social Costs and Accountability695
Structure and Organization of Firms697
Economics and Tomorrow s Manager699
Integrating Case 5 Bayville Convention Center700
Appendix A Mathematical Appendix703
Appendix B Interest Factor Tables725
Appendix C Answers to Selected Odd-Numbered Problems734
Glossary740
Index747
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