《简明工商管理大百科全书 英文版》求取 ⇩

Accounting,Arthur Wyatt1

Introduction5

List of Contributors7

Advertising strategy,international,Greg Harris11

Auditing,Paul Saw22

Banking,Shelagh Heffernan29

Benchmarking,Nick Oliver38

Business economics,John Kay44

Business ethics,Jack Mahoney53

Business history,Geoffrey Jones61

Business strategies,east Asian,Rosalie TUNG69

Capital markets,regulation of,Harold Rose75

Consumer behaviour,Chris Rice85

Corporate governance,Jay Lorsch96

Corporatism,Colin Crouch107

Costing,A.R.Appleyard116

Creative accounting,Peter Walton130

Decision making,Richard Butler140

Downsizing,Kim Cameron161

Entrepreneurship,Donald F.Kuratko168

Equal employment opportunities,Robin J.Kramar176

Finance,international,Shelagh Heffernan185

Financial statement analysis,Paul Barnes194

Futurology,Frank Füredi208

General management,Malcolm Warner and Morgan Witzel214

Globalization,Bruce Kogut219

Guru concept,Andrzej Huczynski234

Human resource management,Randall S.Schuler243

Industrial and labour relations,Michael Poole264

Inflation accounting,Geoffrey Whittington283

Information technology,Manfred Grauer296

International business,future trends,P. Candace Deans and David A.Ricks306

International business,legal dimensions of,Robert Radway316

Inventory management,Linda Sprague338

Leadership,Frank Heller347

Maintenance systems,Kathie S.Smith357

Management in Europe,Peter Lawrence365

Management information systems,lan Singer377

Management in Japan,Naoto Sasaki396

Management in North America,Fred Luthans and Richard Hodgetts405

Managerial theories of the firm,R.L.Marris419

Marketing,Michael J.Baker and Elaine M.O Brien428

Markets,Kimya M.Kamshad449

Mergers,acquisitions and joint ventures,P.S.Sudarsanam455

Contents466

Multinational corporations,history of,Geoffrey Jones466

Neo-classical economics,Frank Fishwick473

Networks and organizations,Elias L.Khalil486

New product development,Susan Hart494

Operations research,Hugh J.Miser507

Organization behaviour,Ardnt Sorge523

Organization culture,Geert Hofstede540

Organization types,Richard Butler559

Power,Stewart R.Clegg567

Project management,Ralph J.Levene578

Public relations,Roger Haywood598

Purchasing,Lars-Erik Gadde and H？kan H？kansson606

Re-engineering,Matthew Jones616

Retailing,Peter J.McGoldrick626

Scheduling,Kathie S.Smith637

Small business strategy,James Curran645

Strategy,concept of,Roger Mansfield656

Systems,Peter Checkland667

Technology strategy,international,Pat Joynt674

Time management,Kathie S.Smith684

Total quality management,Miryam Barad693

Women in management and business,Barbara Parker and Ellen A.Fagenson712

Work and leisure,Milan Zeleny728

Index735