《The Craft of Scientific Presentations Critical Steps to Succeed and Critical Errors to Avoid With》

Chapter 1 Introduction1

Advantages and Disadvantages of Presentations3

Four Perspectives on Presentations8

Chapter 2 Speech：The Words You Say13

Adding Flavors to Your Speech14

Supporting Arguments in Your Speech21

Critical Error 1：Giving the Wrong Speech28

Targeting the Audience29

Recognizing the Purpose37

Addressing the Occasion43

Critical Error 2：Drawing Words from the Wrong Well45

Speaking from Points46

Memorizing a Speech49

Reading a Speech50

Speaking off the Cuff52

Chapter 3 Structure：The Strategy You Choose55

Organization of Presentations56

Transitions in Presentations60

Depth of Presentations61

Emphasis in Presentations64

Critical Error 3：Leaving the Audience at the Dock66

Anticipating the Audience’s Initial Questions67

Anticipating the Audience’s Bias75

Critical Error 4：Losing the Audience at Sea79

Launching a Ship That Is Not Seaworthy80

Failing to Warn About Changes in Course83

Drowning the Audience in Detail88

Chapter 4 Visual Aids：Your Supporting Cast93

Projected Slides98

Writing Boards102

Films104

Demonstrations108

Models，Handouts，and Passed Objects110

Critical Error 5：Projecting Slides That No One Reads113

Guidelines for Typography117

Guidelines for Color122

Guidelines for Layout125

Critical Error 6：Projecting Slides That No One Remembers140

Showing Key Images141

Showing Key Results144

Showing the Presentatio’s Organization144

Critical Error 7：Ignoring Murphy’s Law153

Rehearsing158

Arriving Early159

Accounting for the Worst161

Chapter 5 Delivery：You，the Room，and the Audience165

Different Styles of Delivery166

Opportunity to Improve Delivery169

Critical Error 8：Not Preparing Enough173

Preparing Visual Aids174

Preparing Yourself to Speak175

Preparing a Speech in Another Language176

Critical Error 9：Not Paying Attention178

Paying Attention to the Room178

Paying Attention to Yourself181

Paying Attention to the Audience186

Paying Attention to the Time189

Critical Error 10：Losing Composure194

Controlling Nervousness195

Handling Questions （Even the Tough Ones）200

Chapter 6 Conclusion205

Appendix A Checklist for Scientific Presentations209

Appendix B Design of Scientific Posters211

Notes219

Name Index235

Subject Index237