《The Craft of Scientific Presentations Critical Steps to Succeed and Critical Errors to Avoid With》

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Chapter 1 Introduction1

Advantages and Disadvantages of Presentations3

Four Perspectives on Presentations8

Chapter 2 Speech:The Words You Say13

Adding Flavors to Your Speech14

Supporting Arguments in Your Speech21

Critical Error 1:Giving the Wrong Speech28

Targeting the Audience29

Recognizing the Purpose37

Addressing the Occasion43

Critical Error 2:Drawing Words from the Wrong Well45

Speaking from Points46

Memorizing a Speech49

Reading a Speech50

Speaking off the Cuff52

Chapter 3 Structure:The Strategy You Choose55

Organization of Presentations56

Transitions in Presentations60

Depth of Presentations61

Emphasis in Presentations64

Critical Error 3:Leaving the Audience at the Dock66

Anticipating the Audience’s Initial Questions67

Anticipating the Audience’s Bias75

Critical Error 4:Losing the Audience at Sea79

Launching a Ship That Is Not Seaworthy80

Failing to Warn About Changes in Course83

Drowning the Audience in Detail88

Chapter 4 Visual Aids:Your Supporting Cast93

Projected Slides98

Writing Boards102

Films104

Demonstrations108

Models,Handouts,and Passed Objects110

Critical Error 5:Projecting Slides That No One Reads113

Guidelines for Typography117

Guidelines for Color122

Guidelines for Layout125

Critical Error 6:Projecting Slides That No One Remembers140

Showing Key Images141

Showing Key Results144

Showing the Presentatio’s Organization144

Critical Error 7:Ignoring Murphy’s Law153

Rehearsing158

Arriving Early159

Accounting for the Worst161

Chapter 5 Delivery:You,the Room,and the Audience165

Different Styles of Delivery166

Opportunity to Improve Delivery169

Critical Error 8:Not Preparing Enough173

Preparing Visual Aids174

Preparing Yourself to Speak175

Preparing a Speech in Another Language176

Critical Error 9:Not Paying Attention178

Paying Attention to the Room178

Paying Attention to Yourself181

Paying Attention to the Audience186

Paying Attention to the Time189

Critical Error 10:Losing Composure194

Controlling Nervousness195

Handling Questions (Even the Tough Ones)200

Chapter 6 Conclusion205

Appendix A Checklist for Scientific Presentations209

Appendix B Design of Scientific Posters211

Notes219

Name Index235

Subject Index237

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