Have you been to China Now that China has become one of the greatest economic powers in the world, do you know anything about the rise of China, or specifically, how do those products made in China finally reach out to the supermarket you visit regularly, from anonymous to best-selling Are you interested in their stories This is exactly a book about how Chinese entrepreneurs bring their products to global consumers and how they make their brands known to consumers andinvestors. It is especially about, in the post-crisis era from 2008 up to now, how Chinese enterprises in some key sectors respond to the long-term impact of the crisis and manage to meet their growth targets. These first-hand stories may give you some contemporary knowledge of the most intriguing part of Chinas economic rise from a micro perspective, and the concepts proposed by these outstanding Chinese entrepreneurs, together with the details concerning how they live up to their business philosophies, will introduce you to the core values of Chinas market economy and its backbone, the entrepreneur spirit of Chinas pioneers of globalization.

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