《哈佛商学案例精选集 实务系列 伦理化商业决策》高清PDF

Welcome?to?the?Business?Fundamentals?series?frOm?Harvard?Business?School?Publishing!?The?readings?in?this?collection?were?developed?for?the?MBA?and?executive?programs?of?Harvard?Business?School.?These?programs?rely?heavily?on?the?case?method?of?instruction，?in?which?students?analyze?and?discuss?firsthand?accounts?of?actual?management?situations.?Students?also?learn?the?fundamentals?of?what?manages?do:?how?they?measure?Performance，?make?choices，?and?organize?their?activihes.?At?Harvard?Business?School，?the?fundamentals?are?Often?taught?through?background?notes，?which?describe?business?Proccesses，?managemen?techniques，?and?industries.The?collections?in?this?series?are?not?meant?to?be?comprehensive，?but?to?Present?the?fundamentals?of?business.?Each?collection?contains?several?notes，?and?Perhaps?an?article?or?two，?that?Provide?a?framwork?for?understanding?a?particular?business?topic?or?function.?Some?collechons，?such?as?this?one，?include?one?or?two?Harvard?Business?School?case?studies?that?give?you?a?chance?to?think?through?a?management?situation?and?formulate?your?own?response.Business?is?not?an?exact?science.?Your?own?business?knowledge?comes?from?your?own?experiences?and?Observations，?accumulated?over?many?years?of?practice.?These?collections?aim?to?give?you?a?framework?for?past?and?future?experiences，?using?many?of?the?same?materials?taught?at?Harvard?Business?School.The?Business?Fundamcntals?collcctions?are?designed?for?both?individual?study?and?facilitated?training.?If?you?want?to?use?this?collection?for?self-study，?weve?provided?a?summary，?ouiline，?learning?Objectives，?and?questions?for?each?reading?to?help?you?get?started.?If?these?readings?are?part?Of?a?training?Program?in?your?company，?you?will?find?them?to?be?a?rich?resource?for?discussion?and?group?work.

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