《Business for the 21st century Free》

PART ONETHE BUSINESS ENTERPRISE2

CHAPTER ONE FOUNDATIONS OF BUSINESS AND ECONOMICS4

CHAPTER TWO FORMS OF BUSINESS OWNERSHIP46

CHAPTER THREE ENTREPRENEURSHIP,FRANCHISING,AND SMALL BUSINESS80

PART ONE APPENDIX CAREERS IN BUSINESS122

PART TWOTHE ENVIRONMENT FOR BUSINESS128

CHAPTER FOUR SOCIAL RESPONSIBILITY AND BUSINESS ETHICS130

CHAPTER FIVE BUSINESS,LAW,AND GOVERNMENT162

CHAPTER SIX INTERNATIONAL BUSINESS188

PART TWO APPENDIX CAREERS IN INTERNATIONAL BUSINESS216

PART THREEMANAGEMEHT AND ORGANIZATION220

CHAPTER SEVEN FUNDAMENTALS OF MA？AGEMENT222

CHAPTER EIGHT ORGANIZING THE BUSINESS254

CHAPTER NINE MANAGING PRODUCTION AND OPERATIONS284

PART THREE APPENDIX CAREERS IN MANAGEMENT324

PART FOURHUMAN RESOURCES328

CHAPTER TEN HUMAN RELATIONS AND MOTI？ATION330

CHAPTER ELEVEN MANAGING HUMAN RESOURCES362

CHAPTER TWELVE LABOR-MANAGEMENT RELATIONS404

PART FOUR APPENDIX CAREERS IN HR MANAGEMENT442

PART FIVEMARKETING446

CHAPTER THIRTEEN MARKETING STRATEGY448

CHAPTER FOURTEEN PRODUCT AND PRICE482

CHAPTER FIFTEEN DISTRIBUTION520

CHAPTER SIXTEEN PROMOTION552

PART FIVE APPENDIX CAREERS IN MARKETING588

PART SIXFINANCIAL MANAGEMENT594

CHAPTER SEVENTEEN MONEY AND BANKING596

CHAPTER EIGHTEEN FINANCIAL MANAGEMENT636

CHAPTER NINETEEN INVESTMENTS AND PERSONAL FINANCE666

CHAPTER TWENTY RISK MANAGEMENT AND INSURANCE702

PART SIX APPENDIX CAREERS IN FINANCE730

PART SEVENACCOUNTING AND INFORMATION SYSTEMS736

CHAPTER TWENTY-ONE ACCOUNTING FUNDAMENTALS738

CHAPTER TWENTY-TWO COMPUTERS AND MANAGEMENT INFORMATION SYSTEMS772

PART SEVEN APPENDIX CAREERS IN ACCOUNTING/IS800

GLOSSARY806

ENDNOTES824

NAME INDEX841

COMPANY INDEX845

SUBJECT INDEX850