《The Field Sales Manger A Manual of Practice》
作者 | 编者 |
---|---|
出版 | D.B.Taraporevala Sons & Co.Private Ltd. |
参考页数 | 380 |
出版时间 | 1960(求助前请核对) 目录预览 |
ISBN号 | 无 — 求助条款 |
PDF编号 | 812537208(仅供预览,未存储实际文件) |
求助格式 | 扫描PDF(若分多册发行,每次仅能受理1册) |

PART ONEThe Management Job11
The Field Sales Manager and His Pace in the Organization&By Robert T.Davis13
Basic Management Responsibilities of the Field Sales Manager&By Robert N.Carpenter22
From Salesman to Field Sales Manager:Some Guides to Success&By George R.Sommers37
PART TWOPlanning,Organization,and Control43
The Field Sales Manager's Responsibility for Planning,Organization,and Control&By Edward B.Reynolds45
Developing and Using Standards of Sales Performance&By C.E.Smith76
Planning and Organizing Territorial Coverage&By Henry Wedemeyer95
Fact-Finding for Improved Sales Performance&By Sumner J.Robinson112
Analyzing Selling-Expense Data for More Profitable Sales&By James Dowd126
PART THREELeadership141
The Field Sales Manager as a Leader&By Samuel N.Stevens143
Motivating Salesmen:Some Personal Observations&By Robert P.Alberts151
Motivating Salesmen:Some Ends and Means&By Myles S.Gaythwaite161
PART FOURCommunication and Reporting187
The Field Sales Manager as a Communicator&By Don L.Rossiter189
Communicating with Salesmen:Some Do's and Don'ts&By Clinton W.Blount197
Planning and Conducting Successful Sales Meetings&by Robert A.Gopel208
Reporting Sales Data from the Field:A Chief Sales Executive's View&By C.Mathews Dick,Jr.223
Managing the Paperwork Load in the Field Sales Office&By George R.Beach,Jr.240
PART FIVERecruitment and Selection249
The Salesman and the Sales Job:Guides for Selection&By Milton M.Mandell251
Recruiting Salesmen&By Carl W.Maier282
Selecting Salesmen&By Robert E.Stevens297
PART SIXTraining and Development313
Appraising and Counseling Salesmen&By William Welp315
Training Salesmen on the Job&By Ian E.McLaughlin327
Developing Career Salesmen&By Arnold Michelson333
Developing Sales Supervisors&By Robert F.Lovett343
The Self-Development of the Field Sales Manager&By Stanley F.Staples354
Appendix363
Suggested Reading for the Field Sales Manager365
Guides to Audio-Visual Aids of Interest to the Field Sales Manager372
Index375
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