《The Field Sales Manger A Manual of Practice》求取 ⇩

PART ONEThe Management Job11

The Field Sales Manager and His Pace in the Organization&By Robert T.Davis13

Basic Management Responsibilities of the Field Sales Manager&By Robert N.Carpenter22

From Salesman to Field Sales Manager:Some Guides to Success&By George R.Sommers37

PART TWOPlanning,Organization,and Control43

The Field Sales Manager's Responsibility for Planning,Organization,and Control&By Edward B.Reynolds45

Developing and Using Standards of Sales Performance&By C.E.Smith76

Planning and Organizing Territorial Coverage&By Henry Wedemeyer95

Fact-Finding for Improved Sales Performance&By Sumner J.Robinson112

Analyzing Selling-Expense Data for More Profitable Sales&By James Dowd126

PART THREELeadership141

The Field Sales Manager as a Leader&By Samuel N.Stevens143

Motivating Salesmen:Some Personal Observations&By Robert P.Alberts151

Motivating Salesmen:Some Ends and Means&By Myles S.Gaythwaite161

PART FOURCommunication and Reporting187

The Field Sales Manager as a Communicator&By Don L.Rossiter189

Communicating with Salesmen:Some Do's and Don'ts&By Clinton W.Blount197

Planning and Conducting Successful Sales Meetings&by Robert A.Gopel208

Reporting Sales Data from the Field:A Chief Sales Executive's View&By C.Mathews Dick,Jr.223

Managing the Paperwork Load in the Field Sales Office&By George R.Beach,Jr.240

PART FIVERecruitment and Selection249

The Salesman and the Sales Job:Guides for Selection&By Milton M.Mandell251

Recruiting Salesmen&By Carl W.Maier282

Selecting Salesmen&By Robert E.Stevens297

PART SIXTraining and Development313

Appraising and Counseling Salesmen&By William Welp315

Training Salesmen on the Job&By Ian E.McLaughlin327

Developing Career Salesmen&By Arnold Michelson333

Developing Sales Supervisors&By Robert F.Lovett343

The Self-Development of the Field Sales Manager&By Stanley F.Staples354

Appendix363

Suggested Reading for the Field Sales Manager365

Guides to Audio-Visual Aids of Interest to the Field Sales Manager372

Index375

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