《GET OUT HOW TO INCREASE VOTER TURNOUT THE VOTE!》求取 ⇩

1 Why Voter Mobilization Matters1

2 Evidence versus Received Wisdom11

3 Door-to-Door Canvassing: Shoe Leather Politics23

4 Leaflets: Walk, Don’t Talk42

5 Direct Mail: Postal Service as Campaign Staff49

6 Phone Banks: Politics Meets Telemarketing63

7 Electronic Mail: Faster, Cheaper, but Does It Work?81

8 Frontiers of Get-Out-the-Vote Research90

Appendixes A Technical Results of Door-to-Door Canvassing Experiments113

Appendixes B Technical Results of Direct Mail Experiments119

Appendixes C Technical Results of Phone Calling Experiments124

Notes133

Index141